Over the past 15 years, Physio Inq, has positioned itself as a leader in the Allied Health community. Growing from a grassroots business in Sydney’s Western Suburbs, to employing more than 350 incredible people nation-wide.
In 2021, our clinic footprint grew by 50% with new clinics opening in NSW, WA, and VIC
WINNER 2020 Franchise of the Year Award – MyBusiness
Physio Inq is making waves in the industry with our low initial fees, no lock-in agreements and affordable ongoing support. We back ourselves with the services we provide our Pinq Business Partner network and the results you will achieve.
How does Physio Inq support you through a Clinic setup?
- Utilising data we will assist you to find the best location to set up your Physio Inq clinic.
- We will help with site finding, lease negotiations, council approvals and if you choose, we can connect you with Finance Brokers and building companies to assist you along the way.
- Our team will assist you when designing the layout of your clinic for the best functionality and flow.
- Our clinic Style Guide is designed to make life easy, assisting our owners to keep the clinics looking fresh and modern and on brand.
We invest in your training (and all your staff too)
- During your face-to-face induction week with our HQ team, you will spend time with various departments (Marketing, Operations, Finance) as well as site visits to existing clinics to assist you in setting up your clinic and providing you with knowledge and skills to fill you with confidence for when your clinic doors open.
- Utilise our online portal with over 140 different modules focused on topic areas such as: HR, Leadership, Finance, Marketing and everything Operational support
- Take advantage of weekly and monthly Operational and Marketing assistance that assists you in achieving your business goals.
- You and your staff are invited to company-wide (online) leadership and musculoskeletal training, led by industry-recognised experts, through the Pinq Academy.
Business advice and support from Day 1
- We will help you understand the intricate leavers of your business and advise you how to best manipulate them for the success of your business.
- Utilise data to improve the operational effectiveness of your Administrative and Therapeutic team members
- With you, we will review the inner workings and results of your business, and goal set for the future.
Marketing support and programs that work
- Access to our systems including integrated software to grow your clinic, reduce your workload and build deeper relationships with your patients.
- Assistance designing and building upon Marketing Plans including collateral design.
- Build out your Website, SEO profile, Google AdWords, social media, Content Marketing, Email Marketing and Online PR.
- On-hand marketing support as needed
We’ll help you with Recruitment
- Take advantage of Physio Inq’s in-house Recruitment Team to assist you in finding the best candidates for your business.
We pride ourselves on transparency
- No hidden fees, costs, or loopholes
- Monthly flat fee structure
- Never pay exist fees - the flexibility to leave when you want*
Live a life with less limits with Physio Inq.
You Don’t Need to Be a Physio to Own a Physiotherapy Clinic
When you grow a business, the prevailing advice is to draw up a business plan. When I first started to grow my business outside of my first 4×4 clinic, I focused heavily on the business strategy as to how we were going to grow and where we would get the business from.
Over time, and especially in more recent times, I came to the strong realisation that without the right people, without the right tools, and without the right support to fuel the plan, I simply didn’t have a business. This is true of every service-based business I know, and plenty of other client-focused ones as well. Every business plan needs an accompanying people strategy to ensure you have the resources to carry out the future you envision.
This strategy should not only outline the skills, knowledge and experience of the people you need to fulfil the business plan, it also needs to encompass the embedding of culture and the projection of your team members’ career pathways. Do you see a chief operating officer in five years’ time? What does that transition look like? What kind of person is the COO? Do you have someone in your ranks who would make a good candidate? How might you support them to acquire the necessary skills and experience? Recognising and supporting people’s capacity for growth at all levels contributes to talent retention and a superior ability to attract staff and franchisees.
Employees come first
Employees are the key to success because that’s where the value is in business. The employees look after the clients and the business should empower them to do this well by looking after them.
In my business, we have three house rules that reflect our people plan. The first is that employees come first. Secondly, every client deserves an incredible experience – and this can only happen if the employee-first foundation has been laid. And finally, referrers are treated like royalty, which can only really follow when our clients have an incredible experience. So, success stems from the way you treat employees and enable them to succeed by giving them the tools and support to offer your clients the best possible experience.
One of the ways in which you can show this is how you value them. For example, during the initial phases of COVID lockdown, when our physio clinics were struggling, we implemented a ‘no employee left behind’ policy. We wanted to keep everyone employed as long as possible because we understood that there would be a resumption of patients returning to us once the risk had lessened. We had invested in our employees and they were valuable to us. Out of 260 employees we managed to retain 259, and now we are thriving again.
Beyond recruitment
Business leaders often believe a good recruitment strategy will satisfy the human resources aspect of the business, but recruitment is just the beginning of the process. What’s important is seeing a future for people in the business and bringing them along for the journey.
Everybody has potential in a business and a leader’s job is to ensure that this potential is recognised, resourced and supported. An employee failure is a failure of the business. Either you have hired the wrong person because you didn’t articulate the role well enough, or you have the right person in the right role without the adequate support structures within the business to help them grow and develop.
Sometimes it’s the business that needs to grow to fit the person. Oftentimes I come across people who are not right for the vacancies we have at the time they apply, but, as the business expands and reshapes, a role that suits them may become available or can be created. Usually, a business opens up to new candidates, but I think we should also look into our archives and existing personnel to see if there’s someone we’ve already met, or who is already in the business who could benefit from growing in a different direction.
Satisfied employees are engaged and committed to their roles and devoted to their clients, and that comes from knowing that a business is willing to invest in their future careers, personal lives and emotional wellbeing. Understanding how business plans need an accompanying people strategy will enable you to prepare for future capacity and will give your staff the best possible chance of achieving their potential.
This article was originally written by Jonathan Moody for Dynamic Business
I will forever be grateful to Physio Inq for the opportunity to own my own business and work from home while running my businesses.
I know Physio Inq has already done the work… I can trust their system and know I can spend my time executing rather than thinking about things
Physio Inq - Tom Hol: Business Partner
