Undercard

About Undercard

Undercard is the next generation of boutique fitness.

We combine boxing, strength, performance running, and elite recovery under one roof—giving members a results-driven experience they can’t get anywhere else.

Launched in 2019, Undercard quickly became one of Sydney’s most in-demand studios—and now we’re expanding across Australia.

Why We’re Different

BOX | RUN | LIFT Method
A structured workout system that drives results, loyalty, and real growth.

Elite Programming
Progressive, scalable, and designed for long-term member retention.

Recovery Services Built In
Infrared saunas, ice baths, Normatec compression—all revenue-generating and retention-focused.

Multiple Revenue Streams
Memberships, private training, nutrition upsells, retail, and recovery services.

Real Community
We’ve built a culture people want to stay part of. That’s why our studios retain at a higher rate than traditional gyms.

We’re Not Here to Sell You a Dream.

Opening a gym is real work.
We’re not here to sugarcoat it—and we’re not here to set you up for failure.

At Undercard:

• Every studio is designed for ROI per square metre—no wasted space, no dead areas.
• Every location is carefully selected—we won’t put you somewhere that sets you up to lose.
• Every build-out is strategically planned—we have experience in both large and small format studios, tailored for success.
• Every new owner is backed by full support, from site selection to operations to marketing.

We’re serious about helping you succeed.
Our goal is simple:
Get you to profitability as fast—and sustainably—as possible.

Why Own an Undercard?

• Proven model with strong post-lockdown growth
• Immediate market differentiation—no rings, no intimidation, no fluff
• Smart studio design = faster path to breakeven
• Prime territories now open in NSW, VIC, QLD, and ACT
• Full franchisee support from day one

Boutique fitness is booming. Undercard is leading the next evolution.

The Opportunity

10%+ monthly post-lockdown growth
Expanding across the East Coast
First-mover advantage in prime territories
5–10 new franchise opportunities available now

The fitness market is a $4B+ juggernaut—and Undercard is built to cut through the noise.

Who We’re Looking For

We don’t need you to be a trainer.
We need you to be a leader.

You are:

• Entrepreneurial
• Passionate about community and culture
• Financially ready (starting investment ~$250K; financing available)
• Obsessed with operational excellence and long-term growth

Ownership Models:

• ✔ Owner-Operator
• ✔ Semi-Absentee
• ✔ Multi-Unit

We Built the Blueprint. You Bring the Fire.When you step into Undercard, you’re backed every step:

• Elite training and systems
• Complete marketing and lead generation support
• Business coaching and operational guidance
• Proven programming and member experience

We win when you win.
Simple.

Own the Fight. Lead the Movement.

Undercard: The Future of Group Fitness.