BUMP Health & Fitness

THE CONCEPT

BUMP is revolutionising the female fitness journey by providing an elite level of expertise and ongoing support for women before and throughout their motherhood journey.

From planning for pregnancy, through to helping women return to exercise safely after the birth of their child and to keeping them fit and strong to manage the demands of motherhood, BUMP’s unique offering and unparalleled community can be life-changing for women.

A PROVEN FORMULA

The BUMP founders have been working with women and supporting them with pre and post-natal fitness for nearly 20 years. Then, in 2018, they opened the first BUMP club in Dee Why, on the Northern Beaches of Sydney. After experiencing the rapid success of this club and seeing first-hand the power of the tight-knit community that developed, they opened a second location on the Central Coast in NSW two years later. The immediate success of this 2nd club cemented the knowledge that BUMP needs to be shared.

The BUMP franchise system was developed with a team of industry experts, including investor Jacinta McDonell – Founder of Anytime Fitness in Australia and launched to market towards the end of 2022.

There are currently 9 open and thriving BUMP clubs across 4 states in Australia proving that BUMP is not only a concept that all Australian women deserve to have access to, but also a concept that is in demand.

WHY A BUMP FRANCHISE?

THE BUSINESS MODEL

Our business model is designed to be as simple and straightforward as possible, setting franchisees up for success. By becoming a BUMP franchisee, you have access to the following benefits:

• Accessing a new fitness category with minimal competition
• Opportunity for consistent re-occurring revenue
• Low break-even point
• High client retention (unaffected by seasonality)
• High referrals from allied health professionals
• No cash or accounts receivable

YOUR EXCLUSIVE TERRITORY

Territories are allocated on a population and market opportunity basis. We will work closely with you to identify an exclusive area for your BUMP franchise.

All territories will be finalised based on population demographics to support a sizable operation, giving your new franchise opportunity to grow.

TRAINING & SUPPORT

We are here to set you up for success, which is why we offer comprehensive training for all new franchise partners.

Our 3-stage training schedule covers:

Stage 1:

• Introduction to BUMP
• Compliance & franchisee/franchisor relationship
• Studio opening process and timeline
  

Stage 2:

• Product & training (including crèche)
• Instructor recruitment and retention
• Class scheduling
• Brand guidelines
• Marketing strategy
• Presale
• Digital management

Stage 3:

• Sales
• The BUMP boutique experience
• Day and life as an owner and club operations.

And the training and support doesn’t end there. We are with you every step of the way as we continue to share our proven formula for success with you.

THE MARKETING AND SALES SYSTEM

You will be supported with a proven marketing system for generating quality leads, referrals, and campaigns that support you as being seen as the ‘go to’ specialised training space for pre and post-natal wellness.

Our Franchise & Club Manual includes everything you need to run your club, as well as marketing tools, templates, performance analysis and full details on approval processes. In addition to this, you will receive access to our sales and lead management system with support for managing leads, as well as sales process support and scripts.

BESPOKE BUMP INSTRUCTOR TRAINING

For too long, the lack of care for women’s health and fitness has been an unaddressed problem. Our solution is to promote and support the well-being of our clients, while upholding our ‘people first’ value. There is no guesswork, merely deep expertise in pre and post-natal training. Every trainer is trained to deliver the utmost professional and safe training experience. Every instructor undertakes a certified BUMP Instructor training course for pre & post-natal fitness training that explains the history, key concepts, and conditions associated with exercising during and after pregnancy. Your instructors learn about the changes that occur within the mother, the many benefits to exercising during pregnancy, and how to safely structure an exercise program for any pre and post-natal woman.

THE IDEAL BUMP FRANCHISEE

Here are some of the qualities we believe are needed to be a successful franchisee:

• Believe in the power of partnership to achieve success
• Inspired by the BUMP brand
• Interested in women’s health & wellness
• Want to make a difference in your community
• Entrepreneurial and self-motivated
• Excited by the prospect of running your own business
• Trusting of the franchising process
• Personable with strong communication skills

Are you ready to be part of something truly special?

Request more info below!