This is Yoga This is Pilates Studios

A brand with history. A franchise with a future.

This Is Yoga | This Is Pilates has evolved over more than 15 years of studio ownership, management, teaching and community building.

Today, that experience sits behind a franchise platform designed for the next generation of wellness business owners.

The brand currently operates studio communities in Sydney and Bathurst, alongside digital offerings, and is expanding through selected territories across Australia and New Zealand.

We are looking for owners who want more than simply a fitness business.

We want people who want to create something meaningful locally.

A studio where members know each other.

A team that cares.

A business that can become an important part of its community.

And an owner who is supported from day one.

The Opportunity

Imagine owning a business where your customers become your community.

Where you can choose from three distinct studio models rather than being forced into a one-size-fits-all concept.

Where you are backed by more than 15 years of studio operating experience.

And where, for your entire first year, you have monthly personal coaching directly with the founder — included at no extra cost.

That is the This Is Yoga | This Is Pilates opportunity.

Three studio models.
15+ years of studio experience.
12 months of founder coaching.
One powerful pathway to ownership.

This is Yoga. This is Pilates.

A business you can own.
A lifestyle you can live.
A community you can lead.

Reasons you should invest in this franchise

One franchise system. Three studio models. More than 15 years of real studio experience behind you.

This Is Yoga | This Is Pilates offers something genuinely distinctive in the Australian wellness franchise market: three different studio ownership models within one established brand platform.

Franchisees can choose the studio format that best suits their market, location, investment level and personal ambition:

1. Yoga Mat Studio

A community-led yoga studio focused on movement, mindfulness, mobility, strength and connection.

2. Pilates Reformer / Mat Studio

A contemporary Pilates model combining reformer and mat-based training, designed around strength, posture, stability and progressive movement.

3. Pilates & Yoga Studio

A broader wellness destination bringing both Yoga and Pilates together under one roof, creating greater programming diversity and a powerful all-in-one membership proposition.

Three studio models. One trusted wellness platform.

That flexibility is a major point of difference.

Rather than forcing every franchisee into one standard format, we work with prospective owners to identify the model that best fits the territory, local demographic, site, investment profile and commercial opportunity.

Built from more than 15 years of actually running studios

This is not a franchise concept created in a boardroom.

The This Is Yoga | This Is Pilates brand has been built through more than 15 years of owning, operating and managing wellness studios.

That means the franchise system has been shaped by real experience:

Building studio communities
Recruiting and leading teaching teams
Managing memberships and retention
Developing timetables and programming
Marketing local studios
Navigating leases, staffing and operating costs
Responding to underperformance
Building culture and community
Understanding what keeps members coming back

Franchisees benefit from the lessons, systems and practical experience developed over more than a decade and a half in the studio industry.

You are not starting with a theory. You are stepping into a model built from 15+ years of hands-on studio ownership and management.

Exclusive first-year founder coaching

12 months of personal coaching with the founder — included at no extra fee

We believe the first year of studio ownership is critical.

That is why every new This Is Yoga | This Is Pilates franchisee receives monthly personal business coaching with the founder for their first 12 months of operation — at no additional cost.

This is direct, one-on-one access designed to help new owners navigate the decisions that matter most during establishment and early growth.

Coaching can cover areas such as:

Membership growth and retention
Local marketing
Team leadership
Studio culture
Timetable performance
Financial and operating priorities
Community engagement
Business challenges and opportunities
Building confidence as a studio owner

Rather than simply handing over a manual and leaving franchisees to figure things out, we stay close during the period when guidance can have the greatest impact.

12 months. 12 personal coaching sessions. Direct access to more than 15 years of studio experience. Included in your franchise.