Are you ready to join Australia’s largest float and wellbeing network? We're on the lookout for passionate franchise partners who want to create a wellness haven in their community.
Our franchise system centres around a blend of transformative experiences through a combination of float therapy (using sensory deprivation to achieve deep relaxation), infrared saunas (detoxifying the body using heat and light) and massages (relieving tired muscles). This has created a following of loyal clients who are intent on unplugging, unwinding and unlocking their health and wellbeing goals.
With the City Cave Guest App, guests can book in seconds, manage memberships, receive reminders, and rebook effortlessly, helping drive retention and lifelong value from day one.
City Cave, established in 2016, has swiftly expanded to over 70 centres across Australia, as well as launching into the USA. The brand's founders, Tim Butters and Jeremy Hassell, ventured into franchising in 2018 after their own profound experiences with float therapy. Since then, City Cave Float & Wellness Centre has rapidly evolved into one of Australia's most swiftly growing franchise systems.
To become a successful City Cave franchise owner, no prior experience is necessary. What we seek are individuals with a fervour for enhancing the health and wellness of their communities, individuals who resonate with our core values. Everything we do is rooted in the principles of Abundance, Collaboration, Balance, and Empathy.
The City Cave franchise model caters to owner-operators and engaged investor-operators.
With the City Cave Guest App, guests can book in seconds, manage memberships, receive reminders, and rebook effortlessly, helping drive retention and lifelong value from day one.
City Cave, established in 2016, has swiftly expanded to over 70 centres across Australia, as well as launching into the USA. The brand's founders, Tim Butters and Jeremy Hassell, ventured into franchising in 2018 after their own profound experiences with float therapy. Since then, City Cave Float & Wellness Centre has rapidly evolved into one of Australia's most swiftly growing franchise systems.
To become a successful City Cave franchise owner, no prior experience is necessary. What we seek are individuals with a fervour for enhancing the health and wellness of their communities, individuals who resonate with our core values. Everything we do is rooted in the principles of Abundance, Collaboration, Balance, and Empathy.
The City Cave franchise model caters to owner-operators and engaged investor-operators.
Marketing Support
City Cave provides comprehensive national marketing and campaigns, plus access to vetted and dedicated local marketing partners to manage your digital advertising and optimisation. You’ll also benefit from our Annual City Cave Summit for alignment, learning and best practice sharing.Training and Support
We're dedicated to equipping our franchise partners for success. Our training and induction program includes:- Instructor-led one-week classroom training
- In-centre practical one-on-one training
- Access to over 20 hours of City Cave online courses
- Ongoing support and access to experienced business coaches
- Monthly benchmark reporting
- Regular small group network meetings
- Annual City Cave conference
With expansion plans unfolding across Australia, we're eager to hear from individuals who share our passion for introducing a wellness sanctuary to their community. Don't miss the chance to join the wellness revolution with City Cave!
Request free info below!
City Cave Financial Data
The following financial information was provided by City Cave to give you more information about the costs associated with a City Cave opportunity
Minimum Investment
$700,000
Total Investment
$750,000
City Cave News
City Cave’s Tasmanian Debut Shatters Franchise Records: Wellness Isn’t a Fad, It’s a Movement
City Cave, Australia’s fastest-growing wellness franchise, has just made a splash in Tasmania - quite literally. The launch of City Cave Launceston isn’t just the brand’s first step into the Apple Isle; it has set a new record for pre-sales across their entire franchise network. Anyone who thought self-care was just a passing craze will find Launceston’s response proves it is now a way of life.
City Cave Testimonials
Jeff and I chose City Cave as it focuses on the well-being of the community. We fell in love with the warm, relaxed inviting feel it has when you walk in and throughout the centre. It concentrates on treatments rather than a tonne of retail stock constantly having to be monitored, ordered etc. It is such a feel good place to be in, to know you are making a positive difference to people’s lives and to see and hear the happiness of the customers after their treatments, it’s extremely rewarding.
City Cave Videos


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Dr Justin Feistein - City Cave Franchise
Dr Justin Feistein - City Cave Franchise
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Dr Justin Feistein - City Cave Franchise
Dr Justin Feistein - City Cave Franchise
Available Locations:
Single & Multi-unit opportunities available in NSW, VIC, SA, WA.
Business Type:
Franchise
Minimum Investment:
A$700,000
Financing Assistance
3rd Party
Training Provided:
Yes