Are you ready to join Australia’s largest float and wellbeing network? We're on the lookout for passionate franchise partners who want to create a wellness haven in their community.
With the City Cave Guest App, guests can book in seconds, manage memberships, receive reminders, and rebook effortlessly, helping drive retention and lifelong value from day one.
City Cave, established in 2016, has swiftly expanded to over 70 centres across Australia, as well as launching into the USA. The brand's founders, Tim Butters and Jeremy Hassell, ventured into franchising in 2018 after their own profound experiences with float therapy. Since then, City Cave Float & Wellness Centre has rapidly evolved into one of Australia's most swiftly growing franchise systems.
To become a successful City Cave franchise owner, no prior experience is necessary. What we seek are individuals with a fervour for enhancing the health and wellness of their communities, individuals who resonate with our core values. Everything we do is rooted in the principles of Abundance, Collaboration, Balance, and Empathy.
The City Cave franchise model caters to owner-operators and engaged investor-operators.
Marketing Support
City Cave provides comprehensive national marketing and campaigns, plus access to vetted and dedicated local marketing partners to manage your digital advertising and optimisation. You’ll also benefit from our Annual City Cave Summit for alignment, learning and best practice sharing.Training and Support
We're dedicated to equipping our franchise partners for success. Our training and induction program includes:- Instructor-led one-week classroom training
- In-centre practical one-on-one training
- Access to over 20 hours of City Cave online courses
- Ongoing support and access to experienced business coaches
- Monthly benchmark reporting
- Regular small group network meetings
- Annual City Cave conference
With expansion plans unfolding across Australia, we're eager to hear from individuals who share our passion for introducing a wellness sanctuary to their community. Don't miss the chance to join the wellness revolution with City Cave!
Request free info below!
City Cave’s Tasmanian Debut Shatters Franchise Records: Wellness Isn’t a Fad, It’s a Movement
City Cave, Australia’s fastest-growing wellness franchise, has just made a splash in Tasmania - quite literally. The launch of City Cave Launceston isn’t just the brand’s first step into the Apple Isle; it has set a new record for pre-sales across their entire franchise network. Anyone who thought self-care was just a passing craze will find Launceston’s response proves it is now a way of life.
“Seeing the excitement and demand for our first Tasmanian location is both humbling and inspiring, and we can’t wait for Launceston to experience what City Cave is all about.” says City Cave CEO, Jeremy Hassell.
Australia’s wellness industry is thriving. Even before the pandemic, Australians were among the world’s top wellness spenders. Today, the Australian wellness economy is worth over AUD $170 billion, and has surpassed pre-pandemic levels by 120%+. Wellness is now a major part of household spending.
Tasmania is primed for a wellness revolution. Launceston’s slightly older, health-conscious, and value-driven community is leading the charge, seeking accessible, practical solutions that fit real life.
The initial success is also due, in no small part, to the passionate team behind City Cave Launceston. Franchisees Amanda Smith and Kali Holland come from a background in health and fitness.
“After seeing first-hand how these innovative therapies can change lives, physically, mentally and emotionally, we wanted that transformation here, for our own community,” says Kali. “City Cave is about helping people let go of that stress, even for just an hour, and helping them learn a new level of stress relief.” adds Amanda.
City Cave was founded in Queensland in 2016 by Tim Butters and Jeremy Hassell, who wanted to create a softer, more welcoming environment than the clinical centres they had visited.
The brand quickly grew by focusing on education, community, and premium experiences, expanding across Australia and internationally.
Today, City Cave offers a holistic suite of science-led services, including:
● CAVEFLOAT™: Magnesium-rich float therapy, scientifically proven to reduce stress, anxiety, and muscle tension. City Cave stands out for its private, open float pools which are a stark contrast to the much more common pods and tanks.
● CAVESAUNA™: Infrared sauna sessions for deep recovery, improved circulation, and detoxification. Each sauna session is completely private, and prioritising hygiene and cleanliness is a major emphasis across the City Cave network.
● CAVEMASSAGE™: Targeted massage therapy. Guests start their sessions discussing goals, pain points and any other important information with their massage therapist to create a truly personalised and impactful session.
City Cave’s purpose-built, private float pools and welcoming spaces are designed for comfort and hygiene, making recovery accessible for everyone, from wellness newcomers to routine devotees.
More Australians are prioritising stress relief and recovery, and wellness spending is outpacing many other sectors. City Cave’s franchise model is perfectly positioned for those looking to join the next big wave in health. The Launceston launch demonstrates the scalability and local relevance of City Cave’s approach, combining premium yet affordable services with flexible memberships, gift cards, and a simple app for easy booking.
City Cave Launceston officially opens its doors on 23 August.
City Cave is Australia’s leading network of wellness centres, founded in Brisbane in 2016 to make science-backed self-care accessible and welcoming. City Cave offers private float therapy, infrared saunas, and personalised massage in thoughtfully designed spaces. Their mission is to help Australians manage stress, improve wellbeing, and prioritise health.
Jeff and I chose City Cave as it focuses on the well-being of the community. We fell in love with the warm, relaxed inviting feel it has when you walk in and throughout the centre. It concentrates on treatments rather than a tonne of retail stock constantly having to be monitored, ordered etc. It is such a feel good place to be in, to know you are making a positive difference to people’s lives and to see and hear the happiness of the customers after their treatments, it’s extremely rewarding.
Dr Justin Feistein - City Cave Franchise
