EFM Health Clubs

EFM Health Clubs – Franchise Opportunities Australia‑Wide

People don’t join EFM to simply “go to the gym”.

They join something they belong to.

Since 1991, EFM Health Clubs has been at the forefront of Australian fitness building communities, changing lives and creating businesses that last. Today, with almost 25 clubs across five states (New South Wales, Queensland, South Australia, Tasmania and Victoria), EFM remains a proudly Australian, people‑focused franchise built on connection, not trends.

This is your opportunity to become a part of a proven fitness brand with decades of experience, a strong culture, and a business model designed for long‑term success.

The Original Group Training Specialists

Long before group fitness was trendy…
before boutique studios…
before “functional training” became a buzzword…

EFM was already doing it.

For over 35 years, EFM has been delivering structured, coach‑led group training that combines accountability, personalisation and community. While others have come and gone, EFM has stood the test of time, evolving with the industry while remaining true to its core values.

That experience matters.

It means:

• A refined and proven training methodology
• Strong member retention
• Business systems shaped by real‑world operation
• A franchise network built on trust and shared knowledge

Our Unique Member Offering

EFM combines:

• The affordability and accessibility of a traditional gym membership
• With the tailored support and coaching of personal training

Delivered through our EFM Personalised Training memberships and programs.

For members, this means better results, stronger relationships and a sense of belonging.
For franchise partners, it means a high‑engagement model that creates loyalty and long‑term value.

Members don’t just train at EFM… they become part of the EFM community.

Built for the Member Who Values Belonging

At the heart of every EFM club is our core member, often around their early 50s who is not chasing fitness trends or high‑pressure environments.

They’re looking for:

• Community
• Connection
• Encouragement
• And a place where they feel accepted and supported

For this member, fitness is about living well, staying active, and sharing the journey with others who feel the same.

EFM provides:

• Coach‑led sessions where people train together
• Familiar faces and genuine relationships
• An environment where progress is celebrated at every stage
• A club culture where members are known by name
• No mirrors and No Heroes

This focus drives exceptional retention and long‑term membership, forming the backbone of a stable, sustainable fitness business.

EFM works because it serves a member who stays and that makes it a business that lasts.

A Proven, Low‑Cost Franchise Model

EFM offers a lower‑cost entry into fitness franchise ownership compared to many traditional gym models.

While franchisees still operate real businesses with operating expenses, our structure is designed to:

• Reduce establishment and setup costs
• Avoid unnecessary overheads
• Support sustainable, measurable growth

This creates a more accessible pathway into ownership particularly for fitness professionals and business‑minded operators who want strong foundations without financial excess.

Lower cost doesn’t mean lower quality.
It means smarter decisions, cleaner systems and a focus on what truly drives success: people, coaching and community.

Turnkey Systems That Let You Focus on Growth

EFM provides a fully developed franchise system so you can concentrate on leading your club and your members.

This includes:

• Integrated CRM and member management systems
• Comprehensive operations manuals and processes
• Online franchise communication platforms
• Automated invoicing and reporting
• Accounting system integrations
• National marketing buying power and brand presence
• Centralised website and social platforms
• Access to fitness coach recruitment databases
• Proven direct debit and member payment systems

You own your business but you’re never on your own.

National Marketing, Locally Focused

EFM runs a coordinated national marketing strategy, launched annually at our National Conference.

Franchise partners:

• Contribute ideas and local insights
• Receive marketing assets in advance
• Benefit from professionally designed campaigns

Training, Support and Real Partnership

Before launching, all franchise partners complete:

• One week of intensive initial training

From there, ongoing support continues across:

• Business and financial management
• IT and systems support
• Member experience and retention
• Coaching standards and program delivery
• Peer support from experienced franchise partners

Our support team is accessible and invested — a call, message or visit away — because your success strengthens the entire network.

Who We’re Looking For

EFM franchise partners are leaders first.

Minimum requirement:

• Certificate III in Fitness (or higher)

Beyond qualifications, we value:

• Strong people skills
• Alignment with EFM values
• A desire to build community, not just manage a gym
• Long‑term thinking and professionalism

Build a Business with Meaning and Longevity

EFM isn’t a short‑term concept.
It’s a brand built on experience, relationships and resilience.

If you’re looking for:

• A proven, low‑cost franchise model
• A respected Australian brand
• Genuine support and shared ownership values
• A business where members stay because they feel they belong

Register your interest today and discover what it means to become an EFM franchise partner.