At Refresh Renovations we’re changing the way the world renovates. And that’s no small thing. We looked at the $36 billion renovation industry and thought that if it was a house, you’d demolish it and start again.
The catch? They have to really want it. Sure, they need the right skill set, but attitude is front and centre. That’s why not everyone who looks at a Refresh Renovation franchise buys one. It’s also why not everyone who wants to buy one gets one. We’re changing the way the world renovates. And that starts with you.
Why you’ll be happy you chose Refresh
Refresh Renovations is the world’s leading renovations company. Established in New Zealand in 2010, Refresh Renovations has more than 40 franchises in its home country and globally more than 80 after the roll out of the franchise group in Australia, the United Kingdom and North America.
The enormous scale of this market means that, with the right plan in place, the only limit to your earning potential is your ambition.
- Refresh is a management franchise model - not looking for franchise partners with building or renovation experience
- You’ll be joining an established global brand that has done the foundation and groundwork for you
- Work for yourself, not by yourself - all the benefits for running your own business, with a low-risk career change
- Low start up and running costs - no premises, equipment or material investment required
- We use a proven process that can help anyone with a business and customer-service mindset succeed
- Owning a business asset with uncapped potential
- We provide you with full training in our innovative IT-based business management systems
- Ongoing business training and marketing support from a large team of specialists including your dedicated Franchise Business Manager
- You’ll be entering a huge and stable market that is untapped
The home renovation market has a massive problem - fragmentation and disorganisation. It is estimated that over 30% of projects end in a dispute because of this.
Our process is designed to reduce the common pitfalls in renovations such as budget-blowouts and timeline delays. We have engineered a very powerful model that combines a fully integrated software system, enabling Refresh franchisees to deliver the best customer experience and solve a massive problem for both homeowners and contractors.
Research by Harvard University’s Joint Centre for Housing Studies in 2014 also shows that Refresh’s process is proven by their study.
Harvard research concludes: “Building a trusted and recognisable brand on a national scale for which consumers would pay a premium, such as with franchising or strategic alliances, would likely transcend many of the other obstacles to scaling in the home renovation industry.”
You can achieve business success by improving the customer experience through communication as you offer one point of contact throughout the whole renovation process.
Create a business you’ll be proud of
Harvard also says: “..strong leadership and business acumen are the most important factors for successfully scaling in this industry”
Our franchise owners are not builders, they come from a variety of career backgrounds, many of which have nothing to do with home renovations. Some have backgrounds in pharmacy, IT Sales, real estate, engineering, banking and management.
You’ll be business-driven with a growth mindset and an interest in marketing and building a scalable business. Our most successful franchisees have strong relationship management skills and are great communicators that pride themselves on providing an exceptional customer experience.
We can provide you with training in this area, provided you have a few key skills and aspirations: Strong leadership skills, business-minded, ability to make customers feel important and supported, motivation to build a multi-million dollar business, sales and marketing abilities, enthusiasm and positivity, an interest in home renovations.
Success Story - Kim Reiche
But having 13 years of local experience in the design-and-build industry has stood me in good stead for operating a renovation franchise.
My career started with studying for a National Diploma of Interior Design at the Natal Technical College in South Africa. From thereI spent 20 years in architectural specification roles learning the industry from a technical point of view. I then moved into high end renovations prior to moving to New Zealand. My career path in New Zealand has been extremely rewarding. I have been involved in sourcing and specifications for high end homes, shopping centres, super yachts and more. I have managed to travel far and wide in all of these roles.
The interesting thing is that having a building background is not an essential to becoming a Refresh franchise owner. My advice is to ensure you engage a project manager who understands the building trade and is up to speed on the building code and local council requirements. Business skills obviously come in handy, particularly in the sales and management process.
So why did I buy a franchise business? Buying any business is a big step, but a well rounded and soundly-based franchise like Refresh will give you the support you need. As Refresh franchise owners, we’re part of a group of like-minded people working towards the same goals; growing our businesses and raising the standard of renovation work and delivering a great product.
One of the things that made Refresh Renovations stand out when I was researching business opportunities is their straight-forward and well-designed operating strategy. We know what’s expected of us and we know how to achieve it. The national marketing support the company offers is outstanding and it’s certainly profiled our services to a wider audience. Head Office also makes the effort to be available when a helping hand is needed. That said, they generally leave us to run our business as we see fit.
This really suits my business style.
After growing and establishing her original franchise, Kim felt so aligned with the Refresh Process, she decided to invest in a second franchise. This has significantly increased the amount of customers she can reach. A lot of clients ask me about the Refresh six-step process. I explain it covers everything from the initial briefing to concept, working drawings, quote, build and finished project. I find this is a great tool for projects because it allows clients to fully understand what’s involved in a renovation project – the planning and requirements needed to achieve the end design.
In the two years I’ve owned a Refresh franchise, I’ve worked on a number of bathroom and kitchen renovations through to larger projects, such as major extensions and complete remodels.
Updating tired looking and inefficient kitchen and bathroom areas is probably the largest market at present. In the current housing market, a lot of people who like the area they’re in are choosing to makeover their homes rather than look elsewhere.
I’m pleased with the way the business has grown. The volume of leads generated by national advertising is a real bonus. Being an established brand makes growth happen much more quickly of course; developing a brand and finding clients can be both time consuming and costly.
Like anything else it can be challenging at times and there is hard work involved to begin with, but the rewards are there and Refresh Renovations is a great brand to work with.
“The directors are pretty smart, trustworthy guys and I kind of felt they knew what they were talking about - (I) had faith in the directors, the systems and the people.” - Mark Morrison, Wellington franchise owner & former design engineer (on why he chose Refresh)