Soul Origin is built from a passion to connect, the willingness to learn and the vision to deliver. The culture is the soul of the brand. A culture that brings people together and represents the soul and origin of authentic food and coffee flavours from around the world.
“Our philosophy is that everyone deserves to eat fresh food, every day… after all – your body deserves it. We have a vision to lead the way in re-educating the world about how they think about fast food.”
Soul Origin coffee is a specialty blend that is roasted locally in Melbourne, Australia and can rival any boutique café when it comes to quality and taste. Only using coffee that is fully traceable and is sourced through direct relationships with farmers and co-ops. The green beasns are carefully selected, graded, roasted, and blended specifically to meet Soul Origin standards, always with a focus on quality.
“A key commitment of Soul Origin is to the long-term sustainability of the coffee industry, both at home and at origin.”
Why us?
We are the family that you choose.
Food has always been at the core of many families, it brings people together, builds relationships, and creates bonds and memories. It does more than just feed our stomachs. Food and family are fuel for our soul; it provides us a connection and belonging and that is the true essence of Soul Origin.
We don’t pretend to know everything, but what we do know is how to create fresh food and a killer coffee.
Come in, take a seat at our table, and tell us about your day.
Let’s have a laugh, share a joke… or two.
The world can be a crazy place but you’re not alone – we got you! A reliable friendly face to brighten your morning and take the stress out of your day. We see you, we hear you, we know who you are, and you are always welcome here.
Ready to make that coffee?
How it works
The Soul Origin team (family) works with you! When you grow we grow, so we are there every step of the way. Our fresh food and killer coffee is backed up by our experience and knowledge in operations, marketing, training, product development, franchising, and bucket loads of passion. With the best in QSR behind you, you can believe we have your back and want you to succeed from the day you sign the agreement.
So where to now? Reach out to us to let us know your interested. This will kick off an application process and will provide key information that will help you work out if a franchise with us is the right thing for you.
From here we will start more formal proceedings with some interviews, an opportunity for you to have a look at our financials, a discovery day where you can get the feel for a day in a life of a Soul Origin store.
After this if you’re still thinking we’re the family you’re going to choose then we’ll finalise your Soul Origin documentation and get you ready for your inauguration – a six-week intensive training program which will cover all aspects of owning and running a Soul Origin location. Then finally it is D Day and we celebrate with the rest of the family with a Store Opening Day!
From signing to opening we back you, support you and provide you with everything we can to make to make you a success. So come in, take a seat at our table and become part of the Soul Origin Family.
Franchise Fee: $60,000 (plus GST)
Initial Training Fee: The training fee is $15,000 (plus GST) and includes initial training plus support from our New Store Opening team both pre and post opening.
Store fit out and set up costs: Typically, a Soul Origin store including fit out costs approximately $300,000 to $450,000 (plus GST). These costs include equipment, design, council site fees, POS systems, all fixed electrical and other appliances, all non-fixed items, signage, menu, artwork and wall displays, software and legal fees. These costs exclude the one-off Franchise and the Initial Training fees. Note: the investment required for the store fit out will vary depending on the size and layout of the location secured.
Ongoing Royalty/ Franchise Management Fee: 9% of weekly NET sales is payable to Soul Origin on an ongoing basis.
Additional Costs: Additional costs are associated with the rental or lease of the selected site. The franchise partner is expected to occupy the premises and cover all associated costs and is required to take out a bank guarantee to cover financial obligations of the lease.
Franchise partners should consider the costs associated with obtaining the following mandatory insurances: Public Liability, Work Cover, Disability Insurance and Comprehensive Insurance - all of which are standard requirements for every Australian business operator.
Other costs include working capital for the first few months, legal costs, plus any required license fees.
For all other additional costs please refer to the Soul Origin Disclosure Document.
Staying Business Positive During Covid
Soul Origin franchise partner Gavin has just opened his second franchise store in what most entrepreneurs would deem as a ludicrous move in a time of economic uncertainty. Gavin who has been part of the Soul Origin family since he bought the existing store at Broadway Shopping Centre in late 2019, lives and thrives by the motto to always “think outside the box”. While many other small businesses were closing their doors with anxious hope that they could financially ride out the chaos, Gavin decided to weather the storm and stay open. When asking Gavin why he would make such a remarkable decision he said:
“I found great opportunity in the hard times. While it would be seen as the easier road to close up shop until retail went back to normal, we found the hard work paid off for us as we were able to provide service to those that may not have visited us before. Naturally, once customers tasted how good our product was, they have kept coming back again and again – even when their regular café was back to full time trading. We have also made great connections with our community and they really helped support us to get us through. We always say we are a family at Soul Origin and that really rung true across our staff, support office, and our customers with the way we supported each other.”
Not only did Gavin keep his store open, he also made the decision to join with another partner Kelvin to open an additional site. The newest Soul Origin store at Lidcombe Shopping Centre opened on the 5th November and has been going from strength to strength. Gavin stated that he feels very fortunate to be able to provide job opportunities in a suffering job market. He knows the value of hard work having had it drilled into him by his equally entrepreneurial father. He made a point that his father owned and operated several businesses across multiple industries and that was what made Gavin understand that to achieve success you really need to look inward for inspiration rather than rely on others to push you forward. When asking Gavin what advice he would give to those that are looking to start their own business he said:
“There is no limit to what you can achieve as long as you are willing to work hard to get there. I decided to take up a Soul Origin franchise as not only did I love the business model, I love that if you ever do need help or advice you always feel like you have that backing and support. Not only do you get access to a support office, you also get a whole network of likeminded business owners that want to help each other grow and make money because if the brand does well, we all do well!”
It was always my dream to own my own business. I used to work in corporate banking and worked long hours. I decided if I was going to work long hours I wanted to do it for myself and my family. I took the leap, joined Soul Origin and haven’t looked back.
One of the best parts of my experience at Soul is the support. Their support and guidance has given me the confidence to develop my team members and deliver a high level of customer service
The Team at Soul Origin is very committed, experienced,caring and easy to work with. It is with this great support that we grow and develop the skills to drive our businesses further into the future confidently!!
Soul Origin | Miranda Store Opening
Soul Origin - Meet The Face Behind The Franchise
Soul Origin - Franchising with Soul
