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Soul Origin

Soul Origin

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Soul Origin is built from a passion to connect, the willingness to learn and the vision to deliver. The culture is the soul of the brand. A culture that brings people together and represents the soul and origin of authentic food and coffee flavours from around the world.

WHO IS SOUL ORIGIN?

Join a food and coffee franchise with Soul Origin!

Soul Origin has become a household name in Australia for its specialty boutique roasted coffee and healthy, tasty food. With over 150 locations nationwide, the brand has gained a reputation for providing fresh, nutritious meals to the everyday Australian. Joining Soul Origin as a Franchise Partner, food-obsessed entrepreneurs can tap into a proven business model, a strong market position, innovative product offerings, and a supportive franchise community.
  • Highest average store sales in category
  • Multi-Award Winning Franchise
  • Specialty Roasted Coffee
  • Fresh food prepared daily in-store
  • Bullet-Proof Model
  • Secondary revenue through catering arm
  • Vertically integrated operation
  • Over 150 stores across Australia and New Zealand

FOOD IS THE HEART OF OUR BUSINESS!

Before we even opened our first store more than ten years ago, we cared about what Australians thought. And what you thought was that you deserved a better, healthier, tastier food option, regardless of what time of the day it was. Our family couldn’t have agreed more.  Fast forward to today and 150 stores later, your thoughts have become our purpose - to create healthy, satisfying food, made fresh daily, using the freshest local ingredients. Because goodness in means goodness out. And we all want to feel good about what we’re eating.

Our Soul Origin Training

Prior to opening your Soul Origin store, all new Franchise Partners complete the comprehensive initial six-week training program.

You will be trained by experienced in-store and support centre team members. Our training consists of a mix of theoretical, digital and practical training. You will be required to travel to Sydney for your training induction and management workshop. This will be held in the Soul Origin Support Centre and a training store in Sydney. This will ensure you will learn everything you need to know to operate and grow your business.

From signing to opening we back you, support you and provide you with everything we can to make to make you a success. So come in, take a seat at our table and become part of the Soul Origin Family.
Soul Origin Financial Data
The following financial information was provided by Soul Origin to give you more information about the costs associated with a Soul Origin opportunity
Financial Details
Detailed financial information will be provided during one-on-one meetings with Soul Origin, following successful progression to that stage. The total investment required will depend on the location, size and layout of each site.

Franchise Fee: $60,000 (plus GST)

Initial Training Fee: The training fee is $15,000 (plus GST) and includes initial training plus support from our New Store Opening team both pre and post opening.

Store fit out and set up costs: Typically, a Soul Origin store including fit out costs approximately $300,000 to $450,000 (plus GST). These costs include equipment, design, council site fees, POS systems, all fixed electrical and other appliances, all non-fixed items, signage, menu, artwork and wall displays, software and legal fees. These costs exclude the one-off Franchise and the Initial Training fees. Note: the investment required for the store fit out will vary depending on the size and layout of the location secured.

Ongoing Royalty/ Franchise Management Fee: 9% of weekly NET sales is payable to Soul Origin on an ongoing basis.

Additional Costs: Additional costs are associated with the rental or lease of the selected site. The franchise partner is expected to occupy the premises and cover all associated costs and is required to take out a bank guarantee to cover financial obligations of the lease.

Franchise partners should consider the costs associated with obtaining the following mandatory insurances: Public Liability, Work Cover, Disability Insurance and Comprehensive Insurance - all of which are standard requirements for every Australian business operator.

Other costs include working capital for the first few months, legal costs, plus any required license fees.

For all other additional costs please refer to the Soul Origin Disclosure Document.

Soul Origin launches new catering menu and platform just in time for Christmas

Soul Origin is excited to announce the launch of their new catering platform, Catering by Soul Origin. Designed with you in mind, this new offering aims to take the stress out of event planning and provide good nutritious food for guests in a fun and engaging way. Working with Sydney based digital agency, Word of Mouth, Soul Origin have designed their new website to better showcase the menu offering and improve the customer experience. Director of Word of Mouth Natascha Williams said:

We're so excited to be supporting the growth of Soul Origin with their soon to be launched catering offering. Our partnership is a perfect fit of aligned goals and values, so this newest launch is the natural next step in what we know to be an incredible new offering into the market.

Soul Origin’s mantra is and continues to be that food brings people together and creates lifetime memories. Whether it be office parties or gatherings with friends and family, Soul Origin’s “good mood soul food” is the perfect addition to any event or occasion. Adam Neill, Soul Origin’s COO said:

This project has been a complete overhaul of the catering function of our business. Working with new agencies, our NPD team, supply chain, IT, and the marketing team, I think we have built a new offering that we can be truly proud of, implementing changes that are designed with a “customer first” mentality.

With a brand-new website also comes a new and improved menu that incorporates a range of brand-new vegetarian and protein-packed options alongside the delicious and fresh salad options that Soul Origin is known and loved for. The NPD team at Soul Origin have incorporated the flavours and ingredients of the in-store experience as a refreshed and premium event offering that includes a selection of sliders and perfectly portioned individual salads.

Soul Origin catering packages are designed to create simple, and stress-free celebrations and conferences so that the host can spend less time managing food and more time with their guests.

Catering by Soul Origin will be launching online on Tuesday 16th November.

Soul Origin Testimonials
It was always my dream to own my own business. I used to work in corporate banking and worked long hours. I decided if I was going to work long hours I wanted to do it for myself and my family. I took the leap, joined Soul Origin and haven’t looked back.
Nada - Franchise Partner
One of the best parts of my experience at Soul is the support. Their support and guidance has given me the confidence to develop my team members and deliver a high level of customer service
Lisa – Soul Origin Franchise Partner
The Team at Soul Origin is very committed, experienced,caring and easy to work with. It is with this great support that we grow and develop the skills to drive our businesses further into the future confidently!!
CJ – Soul Origin Franchise Partner
Soul Origin Videos
Video
Soul Origin | Miranda Store Opening

Soul Origin | Miranda Store Opening

Customers at Miranda enjoyed a Free Coffee Day at a store opening in Miranda Westfield.
Video
Soul Origin  - Meet The Face Behind The Franchise

Soul Origin - Meet The Face Behind The Franchise

Soul Origin was first piloted in 2008 amid the Global Financial Crisis by two brothers and a best mate from Sydney, Australia.
Video
Soul Origin - Franchising with Soul

Soul Origin - Franchising with Soul

Want to become a Soul Origin franchise partner? Hear why you should from one of our franchisees, Lisa as well as our National Barista Trainer, Sam.
Soul Origin
Soul Origin
Soul Origin
Soul Origin
Soul Origin
Soul Origin
Available Locations:
Opportunities available in Australian Capital Territory, New South Wales, Northern Territory, Queensland, South Australia, Tasmania, Victoria and Western Australia
Business Type:
Franchise
Minimum Investment:
$370,000+
Financing Assistance
3rd Party
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