Soul Origin is built from a passion to connect, the willingness to learn and the vision to deliver. The culture is the soul of the brand. A culture that brings people together and represents the soul and origin of authentic food and coffee flavours from around the world.
“Our philosophy is that everyone deserves to eat fresh food, every day… after all – your body deserves it. We have a vision to lead the way in re-educating the world about how they think about fast food.”
Soul Origin coffee is a specialty blend that is roasted locally in Melbourne, Australia and can rival any boutique café when it comes to quality and taste. Only using coffee that is fully traceable and is sourced through direct relationships with farmers and co-ops. The green beasns are carefully selected, graded, roasted, and blended specifically to meet Soul Origin standards, always with a focus on quality.
“A key commitment of Soul Origin is to the long-term sustainability of the coffee industry, both at home and at origin.”
Why us?
We are the family that you choose.
Food has always been at the core of many families, it brings people together, builds relationships, and creates bonds and memories. It does more than just feed our stomachs. Food and family are fuel for our soul; it provides us a connection and belonging and that is the true essence of Soul Origin.
We don’t pretend to know everything, but what we do know is how to create fresh food and a killer coffee.
Come in, take a seat at our table, and tell us about your day.
Let’s have a laugh, share a joke… or two.
The world can be a crazy place but you’re not alone – we got you! A reliable friendly face to brighten your morning and take the stress out of your day. We see you, we hear you, we know who you are, and you are always welcome here.
Ready to make that coffee?
How it works
The Soul Origin team (family) works with you! When you grow we grow, so we are there every step of the way. Our fresh food and killer coffee is backed up by our experience and knowledge in operations, marketing, training, product development, franchising, and bucket loads of passion. With the best in QSR behind you, you can believe we have your back and want you to succeed from the day you sign the agreement.
So where to now? Reach out to us to let us know your interested. This will kick off an application process and will provide key information that will help you work out if a franchise with us is the right thing for you.
From here we will start more formal proceedings with some interviews, an opportunity for you to have a look at our financials, a discovery day where you can get the feel for a day in a life of a Soul Origin store.
After this if you’re still thinking we’re the family you’re going to choose then we’ll finalise your Soul Origin documentation and get you ready for your inauguration – a six-week intensive training program which will cover all aspects of owning and running a Soul Origin location. Then finally it is D Day and we celebrate with the rest of the family with a Store Opening Day!
From signing to opening we back you, support you and provide you with everything we can to make to make you a success. So come in, take a seat at our table and become part of the Soul Origin Family.
Franchise Fee: $60,000 (plus GST)
Initial Training Fee: The training fee is $15,000 (plus GST) and includes initial training plus support from our New Store Opening team both pre and post opening.
Store fit out and set up costs: Typically, a Soul Origin store including fit out costs approximately $300,000 to $450,000 (plus GST). These costs include equipment, design, council site fees, POS systems, all fixed electrical and other appliances, all non-fixed items, signage, menu, artwork and wall displays, software and legal fees. These costs exclude the one-off Franchise and the Initial Training fees. Note: the investment required for the store fit out will vary depending on the size and layout of the location secured.
Ongoing Royalty/ Franchise Management Fee: 9% of weekly NET sales is payable to Soul Origin on an ongoing basis.
Additional Costs: Additional costs are associated with the rental or lease of the selected site. The franchise partner is expected to occupy the premises and cover all associated costs and is required to take out a bank guarantee to cover financial obligations of the lease.
Franchise partners should consider the costs associated with obtaining the following mandatory insurances: Public Liability, Work Cover, Disability Insurance and Comprehensive Insurance - all of which are standard requirements for every Australian business operator.
Other costs include working capital for the first few months, legal costs, plus any required license fees.
For all other additional costs please refer to the Soul Origin Disclosure Document.
Soul Origin launches new catering menu and platform just in time for Christmas
Soul Origin is excited to announce the launch of their new catering platform, Catering by Soul Origin. Designed with you in mind, this new offering aims to take the stress out of event planning and provide good nutritious food for guests in a fun and engaging way. Working with Sydney based digital agency, Word of Mouth, Soul Origin have designed their new website to better showcase the menu offering and improve the customer experience. Director of Word of Mouth Natascha Williams said:
We're so excited to be supporting the growth of Soul Origin with their soon to be launched catering offering. Our partnership is a perfect fit of aligned goals and values, so this newest launch is the natural next step in what we know to be an incredible new offering into the market.
Soul Origin’s mantra is and continues to be that food brings people together and creates lifetime memories. Whether it be office parties or gatherings with friends and family, Soul Origin’s “good mood soul food” is the perfect addition to any event or occasion. Adam Neill, Soul Origin’s COO said:
This project has been a complete overhaul of the catering function of our business. Working with new agencies, our NPD team, supply chain, IT, and the marketing team, I think we have built a new offering that we can be truly proud of, implementing changes that are designed with a “customer first” mentality.
With a brand-new website also comes a new and improved menu that incorporates a range of brand-new vegetarian and protein-packed options alongside the delicious and fresh salad options that Soul Origin is known and loved for. The NPD team at Soul Origin have incorporated the flavours and ingredients of the in-store experience as a refreshed and premium event offering that includes a selection of sliders and perfectly portioned individual salads.
Soul Origin catering packages are designed to create simple, and stress-free celebrations and conferences so that the host can spend less time managing food and more time with their guests.
Catering by Soul Origin will be launching online on Tuesday 16th November.
It was always my dream to own my own business. I used to work in corporate banking and worked long hours. I decided if I was going to work long hours I wanted to do it for myself and my family. I took the leap, joined Soul Origin and haven’t looked back.
One of the best parts of my experience at Soul is the support. Their support and guidance has given me the confidence to develop my team members and deliver a high level of customer service
The Team at Soul Origin is very committed, experienced,caring and easy to work with. It is with this great support that we grow and develop the skills to drive our businesses further into the future confidently!!
Soul Origin | Miranda Store Opening
Soul Origin - Meet The Face Behind The Franchise
Soul Origin - Franchising with Soul
