Poolwerx Resale - Blackburn, VIC

Established Pool and Spa Care Business - Servicing Melbourne's Eastern Suburbs.

Take this Poolwerx franchise business to the next level - add a retail store and extra service vehicles to take full advantage of these booming inner Melbourne suburbs.

This sale includes:

• 3 exclusive marketing territories 
• 1 x fully branded service van with racking
• Tools of the trade.

LOCATION DETAILS

• Melbourne's Eastern Suburbs
• 3 exclusive marketing territories:  Doncaster, Blackburn and Templestowe 
• Servicing 18 neighbouring suburbs 
• Mapping showing 5000+ pools in area.

INVESTMENT OPPORTUNITY

• $350,000 incl Assets and GST + SAV
  

Join the #1 brand in pool and spa care today.

Why Choose Poolwerx?

● Join the market leader for the ultimate competitive advantage - Poolwerx is Australasia's largest pool and spa care brand.

● We have 32+ years’ experience - helping people like you build successful businesses.

● Our proven systems and support are designed to help Franchise Partners succeed.

● Poolwerx is a recognised and trusted global brand, and we are continuing to grow!

● Our industry is recession-resistant and continues to grow.

● The Poolwerx business model is resilient and proven to excel even in times of economic uncertainty.

Key Benefits:

Multiple Revenue Streams: Residential and commercial clients, pool/spa servicing and maintenance, equipment sales, maintenance and repairs, top-quality chemicals, pool and lifestyle products sales, expert reporting and advice, ad-hoc storm events, and more keep you busy year-round.

Growing markets and resilient business model: Australians and New Zealanders are investing in pools, spas, robots, heaters and automation—so they can use their

pools year-round! Poolwerx services, expertise and products are in high demand. Our aging population, time-poor households and commercial clients are outsourcing more. Demand is up, and we’re ready.

Scalable business model - expand your business by adding service vehicles, retail outlets and new territories. Poolwerx has many franchisees with multi-million-dollar turnovers.

Exclusive Marketing Territories: Step into established areas with a loyal client base, regular bookings, and established monthly income. Poolwerx is a global company, but our Franchise Partners are an important part of their local communities.

Receive detailed maps of the pools in your exclusive territory (s) - these are your potential clients, and success and growth are supported by national, regional, and local marketing efforts.

Award-Winning Brand and Network: Including FCA Franchisor of the Year (2022, 2016, 2004) and 5-Star Australian FranData Franchise Registry rating.

Comprehensive Training and Support

You do not need pool experience to be successful at Poolwerx.

Initial Training:

• 4-week immersive training program, including three weeks at our state-of-the-art ‘Pool School' Brisbane facility (airfare and accommodation covered).
• Start your Cert III in Pool & Spa Maintenance.
• Start with online modules.
• Finish on the road doing field work with an experienced technician/Franchise Partner.
• Learn essential business skills and Poolwerx systems, including business planning, HR, technology, marketing, finance, IT, and software.
  

Ongoing Support:

• Dedicated coaching, active one-on-one mentoring, and continual upskilling.
• Access to a professional suite of apps and software for seamless operations.
• Recruitment assistance as your business grows.
• Strategic marketing support to help grow your business.
• Ongoing upskilling and training - we never stop learning!
• Peer support - network with other Poolwerx Franchise Partners.

Marketing Advantages

Professional Marketing Support:

• National, regional, and local marketing campaigns.
• Poolwerx Marketing Specialists work hard to grow the Poolwerx brand and generate leads and enquiries for you.
• Benefit from ongoing strategic promotions and digital marketing campaigns.
• Expert assistance for your local strategy, promotion, communications, sales events, social media, Google Ads, client reviews, and digital marketing.
  

High-Impact Signage:

• Poolwerx service vehicles act as your mobile billboards.
• Eye-catching retail signage to stay top of mind with customers.

Customised Marketing Materials:

• You can access professionally designed templates, tools, and promotional items to boost your visibility and increase your revenue.
• Software and apps to help you effectively and efficiently market to your local community.

What Makes Poolwerx Stand Out?

Proven Track Record: $170.1 million in sales across Australia and NZ (2023). Poolwerx has enjoyed 32 years of double-digit growth (bar one year).

Market Size: Swimming Pool and Spa Equipment Stores industry was $1.7bn (revenue). IBIS World May 2024. The in-home services market is going from strength to strength.

Industry Growth & Trends: Approximately 25,000 new pools are built annually in Australia, with exciting trends including automation, robots, heating, and conversions to mineral pools.

Supportive Culture: We put people first. Our Support Centre in Brisbane employs over 57 specialists and experts focused on the success of our Franchise Partners and client satisfaction. Additionally, our Franchise Partners offer peer support and help one another. We call it the Poolwerx Family!

Brand Strength: 179+ retail stores and 676+ service vans globally. (April 2025)

Shared Values:

• People first.
• Do the right thing.
• Find the better way.
• Dare to succeed.

Join Poolwerx and step into a thriving industry with a proven and supportive franchise network that prioritises your success.

Your future success starts here!