Snap Fitness helps people create positive lifestyle habits that make them feel fantastic. Founded in 2003, our 24/7 fitness concept boasts over 1,000 clubs across the globe and offers the most inclusive, empathetic and supportive experience regardless of level. Snap Fitness makes fitting in fitness simple with a welcoming atmosphere, easy-to-use equipment, the latest technology innovations and clear guidance.
- Global Brand with 1,000+ locations worldwide
- Snap Fitness delivers 10 yrs proven concept within Australia & New Zealand, with over 270 locations.
Our Success is your Success
- Snap Fitness now offers more than your traditional small 24/7 models and aims to continue to diversify product offerings for the modern day consumer.
- Our core offering ranges from the latest Cardio and Strength equipment from Techno Gym and Matrix, and functional areas to provide variety to members and keep up with market trends.
- Club size can range anywhere from 300 – 800 sqm
- Simple process, turnkey systems, financing options, and world-class support
- Ongoing resource including HR, Marketing & Brand Performance team
In Your Corner, Every Step of the Way
Starting from humble origins, Snap Fitness has grown over these past 15 years to become a well-respected international brand, boasting over one million members around the world. But we couldn’t have done it alone. Our franchise owners and gym members have inspired and supported us through hard work and a steadfast commitment to improving their lives. As we look into the future, we remain committed to growing our business and continuing to evolve as a leader in the fitness industry.
So, you’ll never be alone with Snap Fitness. Owning your own business may seem like a daunting process, but we will help you every step of the way. From the moment you request franchise information, we’re here to walk you through every decision that comes with being a franchisee.
What are we Looking For in a Snap Fitness Owner?
Our club owners are trail blazers in one of the fastest growing industries in the world with a passion for helping members exceed their fitness goals. If you’re interested in joining a nation of fit, here are a few qualities we’re looking for:
- Previous business experience
- Passion for changing lives
- An entrepreneurial spirit
- Self-motivated
- People person
- Motivated by results
Join the Movement and own a Snap Fitness TODAY!
Top Fitness Trends of 2025

The fitness industry in Australia is thriving, and 2025 is set to be a year full of exciting opportunities. With new trends, a growing focus on health, and changing expectations from gym members, now is the perfect time to start your own gym. But to succeed, you need more than just a great location. You need to understand what people want and have the right support to deliver it.
That’s where Snap Fitness comes in. As a trusted name in the fitness world, Snap Fitness gives franchisees the tools, technology, and guidance to build a gym that meets the needs of today’s health-conscious community. At Snap Fitness, we understand what it takes to build a successful gym, and we kicked off 2025 with a major milestone: the opening of our 350th club in APAC and surpassing 300,000 members across the region. This growth reflects our strong brand, trusted reputation, and the increasing demand for what we offer.
If you’re thinking about owning a gym, now is the time. In this guide, we’ll break down the biggest fitness trends of 2025 and how Snap Fitness gives franchisees the tools to turn these trends into long-term success.
Australia’s Fitness Industry is Growing
The Australian fitness market is growing fast, with a projected annual growth rate of 3.2%, reaching $3.1 billion by 2026 (IBISWorld). But it’s not just about the numbers. It’s about what people are looking for in a gym.
Today’s members want more than just equipment. They’re looking for personalised support, a sense of community, and programs that help them feel their best, both physically and mentally. For gym owners, this means staying ahead of the curve and adapting to what members want.
If you’re thinking about opening a gym, partnering with a proven brand like Snap Fitness can help you stand out, attract loyal members, and build a business that lasts.
Fitness Trends to Watch in 2025
Here are the top trends shaping the fitness industry in 2025 and how Snap Fitness is already leading the way:
1. Wearable Tech and Apps
More Australians than ever are using wearable devices to track their health and fitness. From heart rate and sleep patterns to stress levels and recovery, these tools are helping people stay on top of their goals.
Gyms that embrace this technology can keep members motivated and make workouts more engaging. At Snap Fitness, we’ve made tech a key part of what we do. With The Snap App, partnerships with Apple Watch, and tools like Myzone heart rate monitoring, our members can track their progress, stay motivated, and see real results.
According to the American College of Sports Medicine (ACSM), wearable tech is one of the top fitness trends for 2025, with devices offering advanced metrics like heart rate variability, recovery tracking, and real-time performance data. By integrating these tools, Snap Fitness helps franchisees attract tech-savvy members and keep them coming back.
2. Functional Fitness and Strength Training
Functional fitness is all about improving everyday movements, like lifting, bending, and carrying. It’s practical, effective, and appeals to people of all ages. Combined with small group training, it’s also a great way to build a sense of community.
Snap Fitness gyms are designed with these trends in mind. We offer dedicated spaces for functional and strength training, as well as flexible group fitness timetables. This means you can tailor your gym to meet the needs of your local community while staying ahead of the curve.
The ACSM also highlights the growing popularity of strength training, driven by the demand for longevity and injury prevention. By offering functional fitness and strength training programs, Snap Fitness helps franchisees cater to this growing demand.
3. Pilates is Booming
Pilates is one of the fastest-growing fitness options in Australia, according to AUSactive. With its focus on strength, flexibility, and balance, it’s a hit with everyone from young professionals to older adults.
Many Snap Fitness gyms already offer Pilates classes or have dedicated reformer Pilates rooms. As a franchisee, you’ll have the flexibility to design your gym and adapt your offerings to what your community wants, ensuring your gym stays relevant and competitive.
4. Mental Health and Exercise
Fitness isn’t just about physical health anymore. More Australians are choosing gyms that focus on mental wellness, offering programs like yoga, mindfulness, and recovery-focused classes.
At Snap Fitness, our branding, “For the Feeling" sums up what fitness is all about: confidence, positivity, and connection. It’s not just about the physical results. It’s about how members feel during and after every workout.
The ACSM reports that mental health and wellness programs are a top trend for 2025, with gyms incorporating mindfulness classes and recovery-focused activities. By creating a welcoming and supportive environment, Snap Fitness helps members feel their best, both physically and mentally.
Why Choose Snap Fitness?
Opening a gym is an exciting opportunity, but it can also feel overwhelming. That’s why partnering with a trusted brand like Snap Fitness makes sense. Here’s what makes us different:
- A Proven System: With over 20 years of experience and with 350 clubs across APAC, we know what it takes to run a successful gym.
- Ongoing Support: From finding the right location to marketing and operations, we’re with you every step of the way.
- Cutting-Edge Tools: Our Snap App and partnerships with tech leaders keep your members engaged and motivated.
- Flexible Gym Designs: Our gyms are designed to adapt to local trends and member preferences, so you can stay ahead of the competition.
- A Strong Brand: The Snap Fitness name is trusted by fitness enthusiasts, helping you attract and keep loyal members.
Your Next Step: Join the Snap Fitness Family
The fitness industry is changing fast, and 2025 is your chance to be part of something special. By owning a Snap Fitness franchise, you’ll not only tap into the latest trends but also build a business that makes a real difference in your community.
Ready to take the next step? Explore the Snap Fitness ownership opportunity today and see how we can help you achieve your goals!
Becoming a Snap Fitness Franchisee has been one of the best decisions I have made both personally and professionally. I have found through the training and support I have been able to grow, learn new skills, manage people, make new friends, and most of all, have an impact on someone’s life. Personally, I have made some of my best friends through this organisation that I know I will have forever. Owning a Snap Franchise is more than just a business, it’s a vehicle to help change someone’s life. To be responsible in changing ones habit’s in order for them to take a positive step forward in their health and wellness is why I get up in the morning.
We were very impressed with Snap’s premium fit out and State of the Art Equipment options. With Proven systems and the continuous support, we receive from head office, we feel confident with our investment and decision to join the Team at Snap Fitness. Since joining the team, we have made lifelong friendships and new business relationships, owning a Snap Fitness has also provided the flexibility to focus you our young family and also the freedom to travel and do the things we love. We are very grateful for our lifestyle and the support we offer to our community with their health and fitness needs.

