Dr Justin Feistein on Becoming a City Cave Franchisee

Dr Justin Feistein is featured here as a City Cave franchisee, and this video sits on his profile as the on-camera owner testimonial — the place where prospective franchisees land to hear directly from someone who has bought the model and is operating it in market. With captions unavailable on the source video, this watch page is grounded in the City Cave AU franchise context. City Cave operates in the Australian wellness-services franchise category, with a mix of float-therapy pods, infrared saunas, massage rooms and adjacent wellness modalities anchoring each unit. The brand's positioning is a multi-modality wellness destination — a category that has expanded steadily as Australian consumers have moved sleep, recovery, stress management and preventive wellness up their household budgets. For franchise prospects, the appeal of the model is recurring-visit unit economics combined with a moderately diversified service mix. Float pods, sauna and massage each carry their own price points and visit cadences; the franchise format is designed to bring those into a single physical footprint that can run on a session-booking model rather than the all-day staffing demands of a traditional health club. Owners run the unit, manage therapist scheduling, handle local-market marketing and oversee customer experience — and lean on the brand for protocols, fit-out specs and operating tools. This video is the primary asset for hearing Dr Feistein's specific perspective on operating a City Cave franchise. Captions are not enabled, so the description above is grounded in the City Cave brand context rather than narration content. This watch page is part of the City Cave AU content series on Franchise Direct.