Listen To Your Body are recruiting motivated people to join our National Franchise Network. LTYB delivers Small Group Training workouts customised to the individual.
How are we different?
In the industry, there are many Group Fitness brands competing for the same member which is an 18–35-year-old with minimal limitations to join in a Group training workout.
The LTYB offer is a tailored workout within a group of up to 15 members per trainer all with individualised workouts which caters for the huge Inactive market. The member does not have to keep up with others, they are given specific exercises through our elite programming supplied from LTYBHQ which is visually displayed across multiple screens.
This is why we retain members for an average of 9 months compared to the industry average of 2 months. We have got thousands of members who have been with us for up to 14 years.
Lets talk numbers!
The average studio has 160 Active members per month with a breakeven of 100 members. The average weekly membership is $50 + pack options from $200-$1000. The high performers have 250+ members per month.
- The last 2 studio opens were profitable inside 5 weeks.
- The average studio investment is approx. $150K.
What Support do I get as a LTYB Franchisee?
Opening and Ongoing Support
- Site selection
- Project management to get you open
- Recruiting your PT team
- Support desk (Average solved ticket inside 60 mins during business hours)
- Marketing support
- Sales training
- Lead Generation
- All programs are supplied through the portal that pushes out to the tech
- We save thousands of $$ through LTYB Suppliers
- Entire project support
- Quarterly site visit inc audits and performance coaching
- Dedicated Performance coach
- Epic Annual Conference
- Specialised project support ongoing where required
- Access to LTYB Central which has the entire business systems accessible.
- The Franchise network
Anything else as required.
Are you suitable to own a LTYB?
We have 2 types of owners.
- A Personal Trainer looking to step up and own a studio.
- A Business minded fitness focused person who manages the business. (Non-PT)
Do you have the skills required?
LTYB focuses on 4 key success drivers…- Strong Training Team
- Sales Skills
- People Management
- Business Skills
We provide full support and training to develop these key drivers.
Enquire now for further details about this excellent fitness opportunity!
Click below to receive more information about this incredible opportunity!
LTYB Marden's Remarkable Journey: Fully Booked and Thriving with the 4 Pillars of Success
Introduction
In the world of fitness franchises, one name has risen above many in a remarkably short span of time. LTYB Marden has achieved an extraordinary feat: fully booking out memberships within just one year of operation. This monumental achievement stands as a testament to the power of the franchise's core principles, aptly named the 4 Pillars of Success: Strong Sales Culture, Amazing Group Personal Training Service, Great People Management, and Strong Business Management.
The Phenomenal Milestone
LTYB Marden's rapid success is no happenstance; it is rooted in a deeply strategic and holistic approach to fitness franchising. Within a year of opening its doors, the establishment had to close off new memberships due to its overwhelming popularity and an impressive client retention rate. This achievement can be attributed to the meticulous execution of the 4 Pillars,which were not only implemented but mastered with precision.
1. Strong Sales Culture
At the heart of LTYB Marden's success is its strong sales culture focusing on providing fitness solutions for mainly for sedentary members who are often lost in the industry. Unlike traditional sales tactics that focus solely on closing deals, LTYB adopts a more personalalised and consultative approach. Prospective members are viewed as individuals with unique needs and goals rather than mere clients. The sales team is extensively trained not only to communicate thebenefits of the services but also to genuinely understand the motivations of potential members. This human-centered approach builds trust and rapport, which in turn cultivates a loyal client base.
2. Amazing Personal Training Service
LTYB Marden stands out for its commitment to delivering an incredible personalalied training service which often scores 90%+ on each field visit by one of the LTYHQ team. Every member is trained individually to their goals, limitations, and ability within the Programming which is provided by the Brands Corporate team. The trainers are not just instructors; they are mentors who guide, inspire, and celebrate every achievement alongside their clients. This hands-on approach ensures that members experience real, tangible results, fostering a sense of accomplishment and motivation.
3. Great People Management
A thriving fitness franchise is only as strong as the team behind it, and LTYB Marden excels in this regard. The franchise places a strong emphasis on nurturing a positive and inclusive workplace culture. PTs and staff members are provided with ongoing training, opportunities for growth, and a platform to voice their ideas and concerns. This investment in their well-being translates into a motivated and passionate team that is genuinely invested in the success of the franchise and the well-being of its members.
4. Strong Business Management
Behind every successful fitness franchise is a strong business management strategy and the ability follow proven LTYB systems. LTYB Marden meticulously manages its operations, finances, and growth trajectory. From streamlined administrative processes to data-driven decision-making, the franchise maintains a keen focus on efficiency and sustainability. This approach ensures that the franchise not only reaches its initial goals but also lays a solid foundation for long-term success.
Conclusion
LTYB Marden's achievement of fully booking out memberships within a year is a remarkable feat that stands as a testament to their mastery of the 4 Pillars of Success. Through a combination of a strong sales culture, an amazing personal training service, great people management, and strong business management, the franchise has carved out a unique position in the competitive fitness industry.
As LTYB Marden continues to thrive, it serves as an inspiring example of how a holistic approach to fitness franchising can yield extraordinary results.
Ben Fletcher -CEO and Founder, Listen To Your Body
I was a LTYB member for 3 years and fell in love with the individualised, inclusive workouts. I loved it that much, we decided to buy a LTYB almost 10 years ago. We have run a very strong studio for over 9+ years and positively impacted the lives of so many in our community. We have found the support, communication and the way LTYB continue to improve and innovate a key driver to keep us motivated for almost a decade . This is the best decision we have ever made.
I was a 28-year-old Accountant in my previous career and always wanted to run my own business in an industry I was passionate about, hence why Fitness was the perfect fit. I found Ben and LTYB to be super responsive through the whole process and the support has been incredible. The programming support has been a massive success driver for our team. We have sold over 500 packages by week 10 and we were cash flow positive by week 5. Currently, we stopped selling memberships as we are full with 310 members. I highly recommend having a chat with Ben if you are willing to work hard and follow the LTYB Systems.
I was a Studio Manager at Strathmore for many years until I eventually purchased the flagship studio from Ben who is the current CEO and Founder of LTYB. The thing that impresses me is I have been in the system for 12 years and the LTYBHQ continue to innovate, improve systems and I still learn so much from our site visits and weekly communication. Our studio had the highest Revenue year in FY23 and had a GP of 55%.
I shopped multiple brands for many months before I found LTYB. Ben was the best to deal with as he was super-fast on communication, very honest, not greedy and made the process to open my own studio so easy. I launched my business with a huge member base, I got a 100% ROI within 20 weeks, have a profit of 55% and opened my second site in late 2022 which is now a top 4 studio with Williamstown. There are plans for Studio 3 and 4 in 2024. I highly recommend learning about LTYB if you have the dream of owning your own Fitness studio.
After training as a client, myself at our Strathmore LTYB studio, I knew that I wanted to help others transform their lives like I had. LTYB had just a positive impact on my life that I decided to purchase the East Keilor Franchise in 2017. The support I have had from the Franchisor, Head office and the other Franchisees has been amazing. Having a family of 5 I love the fact that I can work around hours that suit me. Prior to Covid our business was going from strength to strength and I have no doubt that when we return it will be onwards and upwards.
My wife and I purchased the LTYB Strathmore franchise in 2017, and it’s been a brilliant experience so far. It has allowed us to escape the monotony of 9 to 5, and gives us the flexibility to enjoy the lifestyle that we like The LTYB franchise model has been finely tuned over many years, and the assistance from all the staff at head office, including the franchisor Ben Fletcher is first class. We enjoy the mix of running our own business, whilst also having a support team to call on when needed. Our business just keeps growing and now we are enjoying the financial rewards this brings.
I love being a LTYB Franchisee because I get all the systems and support that is needed to run a very busy business. We train close to 300 clients per month and we would not have experienced the growth without the structures, systems, lead generation support and any support requirement from LTYB Head Office. I have been with the brand since 2011 now and have seen it go from 1 studio, 100 members to 13 studio’s and thousands of members and growing. I recommend being a LTYB Owner if you are willing to work hard, follow the systems and support the LTYB Community.
LTYB - Laurie's Testimonial
LTYB - Andrew's Testimonial
LTYB - Leanne's Testimonial
Ben Fletcher - Listen To Your Body
What We Do At LTYB
