Noodle Box

About Us

Noodle Box has been built on a deep love of food, culture and family. We have led the way in bringing the vibrant flavours and diverse culture of South-East Asia to Aussies everywhere. With over 90+ franchise restaurants across Australia, we are your first choice noodle brand.

Noodle Box is part of the Concept Eight portfolio.

Concept Eight is the holding company behind successful QSR brands Noodle Box, Wokinabox, Pattysmiths, Supreme Leader, Double Dragon Dumplings. Alabama Chicken & Wings, Southern Seoul, Nature's Wok and Plant Patty. With over 25+ years of retail food industry experience the company is one of Australia’s largest multi-brand franchisors.

Noodle Box has access to 'Concept ATE Rewards' – Australia’s first multi-brand online ordering and rewards app, offering access to all Concept Eight brands for delivery or pickup with loyalty points and special promotions to drive repeat visits.

History

Noodle Box was created by two adventurous young Aussies after they stumbled into a hawker market in South-East Asia. They were instantly inspired by the fiery theatre of the kitchens, the aromas of spices, flavours of sauces and the market fresh ingredients on display. The two friends decided to deliver that same thrilling experience packaged in the now symbolic “Noodle Box” to Australians back home, opening the first Noodle Box restaurant along Chapel Street, Melbourne in 1996. Today, Noodle Box is the biggest and fastest growing Asian franchise in Australia, with more restaurants unboxed every year. In addition to our iconic brand, fresh produce and proven systems, we owe our success to our investment in people – especially our loyal, dedicated Franchise Partners.

Navigating the Perfect Location

Our Network Development team will scout high profile locations that meet our strict selection criteria as well as negotiate lease terms and incentives on your behalf. We focus on locations that are in high density, busy retail strips or in-line shopping centres anchored with a major supermarket and specialty retail and surrounded by other QSRs. GEOTECH - Geotech Information Services specialise in data supply, statistical analysis, and presentation of geo-spatial information, ensuring we extract the highest strategic advantage from available information to help you make sound strategic business decisions.

Unboxing Your Potential

Before launching your new Noodle Box restaurant, you'll undergo our comprehensive training program to ensure your competent in all things Noodle Box. Our training and development program spans six to eight weeks, tailored to your experience level. We'll cover all aspects of operating a Noodle Box franchise, ensuring your confidence in operational, financial, and marketing strategies for success. Once your doors are open, our proven systems and procedures come into play, providing ongoing support for your personal growth plans and continuous development of your managers and staff.

Innovative Approach

The world is changing, as is the way customers now seek out and order food, most with a single tap of their mobile phone. It’s safe to say that technology is now essential and at Noodle Box we have embraced this and offer a complete multi-faceted IT platform design to:

• Provide assistance with payroll and rostering
• Improve stock management and ordering
• Improve the ease of customer interaction through our integrated rewards & multi-brand online ordering platform and app - Ate Rewards.

Driving Revenue

A Noodle Box franchise not only provides an extensive range of Asian dishes but also proudly serves virtual brands such as Supreme Leader Chicken and Double Dragon Dumplings as part of the Noodle Box package. Leveraging the existing Noodle Box kitchen infrastructure, these additional brands can be efficiently serviced and distributed through our delivery networks. This strategic approach not only enhances revenue streams but also fosters profit growth for both take-away and in store expansion.

Why Choose Noodle Box?

• Prominent- Noodle Box is committed to effective and strategic marketing that promotes the brand as a whole and individual restaurants at a local level.
• Iconic- Most people know of and have experienced Noodle Box. The brand is easily recognisable and stands on its own in the busy retail food sector.
• Mobile- Recognising that food delivery was a rapidly growing market, we were amongst the first to engage UberEats,Menulog, DoorDash and Deliveroo in strong, long-term partnerships.
• Innovative- Our restaurants tick all the boxes in contemporary design and technology.
• Supportive- We don’t box you into a boring, basic business model. We set our Franchise Partners up for success by providing established, proven business systems and a range of support services (covering training, operations, marketing, legal, finance and more).
  

How We Support You

Like starting any new business, owning and operating a franchise has its rewards and challenges, luckily there's a trusted team of experts behind you who will have your back from day one.

Business Support & Analysis- Every Noodle Box restaurant is assigned a Business Development Manager (BDM) who are the direct link to our Franchise Partners through frequent in-restaurant visits. Through experience their primary role is to provide coaching and guidance, as well as, work with you monitoring your operational standards.

Operations Manual- The Noodle Box 'Operations Manual' has been developed as a comprehensive reference guide, assisting franchise partners and team members across all aspects of in-restaurant operations, as well as, detailed product preparation and cooking recipe guides.

Breakfast Meetings- Are held on a frequent basis, inviting all franchise partners to attend, connect and share with their wider franchise network and Franchise Support Centre team. This is an opportunity to also hear important business updates, operational improvements, new marketing initiatives, industry news and too provide relevant feedback.

Ideal Franchise Partners

We're looking for partners that are self motivated, have team leadership skills, a strong work ethic, and a passion for food.

Are you ready to partner with Noodle Box?

Request more information below.