Motto Motto Japanese Kitchen
FRANCHISING.
DONE DIFFERENTLY.
Motto Motto was born out of the kitchen of one of Australia’s most awarded Japanese Restaurants, Sono.We take the best parts of traditional Japanese fine dining and reimagine them in a casual, contemporary restaurant environment to deliver a truly unique food experience.
As a Motto Motto owner operator, you will not only get to be a part of a unique brand but benefit from a new age and compelling franchise product that is built on doing franchising differently.
ESTABLISHMENT COST
- Starting from $500,000 + working capital.
- 5 years + 5 years.
- We provide automatic franchise term renewals.
- Prominent location.
- Attractive lease offer.
FOOD PHILOSOPHY
Motto Motto Grade is the philosophy by which we define ourselves each and every day. It’s a new standard in food, the relentless passion to be better, to achieve more, to be a cut above.
From the premium ingredients in our kitchen, to the beautifully crafted signature dishes we lovingly serve – like our cooked to order premium grade wagyu beef, sashimi grade salmon, tuna and kingfish and our famous ramen super broth.
Motto means more.
BRAND & MARKETING
Motto Motto has a strong visual identity and an excellent marketing program. The marketing team engages talented creative agencies to assist in promoting the brand and drive customer engagement.
As an Owner Operator, you will benefit from national brand campaigns, sophisticated social media strategies, digital advertising, membership & loyalty programs and strategic communications to attract new customers and increase existing customer visitation.
The brand & marketing team assists restaurants to deliver strategic local area marketing campaigns to promote new restaurants and build a local following in the local area.
OPERATIONS, TRAINING & SUPPORT
As a Motto Motto Owner Operator you will be supported by our industry-leading franchise team, who share a commitment to operational excellence and business success.
Our franchise business is led by our passionate Founder & CEO William Liu and his senior executive team across operations & training, finance, marketing, franchising and menu innovation.
You will receive hands-on experience with initial & ongoing restaurant training, menu & product development, supply chain solutions, marketing assistance as well as proven processes and ongoing mentoring to make your restaurant a success!
Click below for more information.
Motto Motto Accelerates National Expansion with Three New Franchise Grants
Motto Motto Japanese Kitchen Newmarket set to open mid 2025 (above)
Multisite Owner Operator Frank Jiang with Motto Motto Group CFO, Lisa Yao (above)
18 Locations and Growing Across NSW and QLD.
Motto Motto Japanese Kitchen is excited to announce the latest wave of growth with three new restaurants to
open across New South Wales and Queensland. The new locations - Circular Quay in NSW, and Newmarket and
Coorparoo in QLD - take the group’s footprint to 18 restaurants nationally, with further expansion planned in
late 2025 and 2026.
From its origins in Brisbane as a premium-casual spin-off of Australia's most awarded Japanese restaurant,
Sono, Motto Motto has evolved into one of the most exciting fast-casual restaurant brands in Australia. With
existing restaurants thriving in major hubs like Brisbane, Sydney, Gold Coast, and Far North Queensland, the
brand has successfully scaled while maintaining its commitment to premium quality, bold Japanese flavours,
and exceptional guest experiences.
“This latest round of franchise grants reflects the growing strength of our brand and the incredible passion of our franchise partners,” said Matt Fickling, Chief Operating Officer of Motto Motto Group. “We're thrilled to welcome a suite of new Owner Operators alongside our growing cohort of multisite operators - each of them committed to bringing ‘more’ to their local communities. From day one, our goal has been simple: deliver unmatched flavour and guest experience with a business model that’s profitable, scalable, and sustainable.”
THE INNOVATION ENGINE BEHIND THE FRANCHISE BUSINESS
At the heart of Motto Motto’s franchise success is Kitchen Daddy, the group’s food manufacturing brand and
innovation powerhouse delivering proprietary products for exclusive use by Motto Motto’s franchisees.
Since its founding in 2021, Kitchen Daddy has transformed from a startup operation into a national food manufacturing business. Today, its products have been stocked by ALDI, Coles, and Australia’s leading foodservice distributors, reaching kitchens and consumers from Perth and Adelaide to Melbourne and Far North Queensland.
This robust vertically integrated supply chain underpins the Motto Motto restaurant network by delivering:
● Consistent, chef-quality food with minimal skill or labour required
● Controlled food costs and simplified inventory management
● Speed to market through seasonal innovation and regular new menu launches
● Operational ease, freeing franchisees to focus on guests rather than back-of-house complexity
“Supporting Motto Motto’s franchise network is an incredibly rewarding part of what we do at Kitchen
Daddy,” said Matt Moore, General Manager of Kitchen Daddy. “We’re proud to produce innovative,high-quality products that not only uphold the integrity of Japanese flavours but also make operations easier and more consistent for the brand’s franchisees. From day one, our goal has been to create a food manufacturing solution that makes food dreams come true! Seeing our products serve communities across the country, through the hard work of passionate operators, is what makes this partnership so special.”
Kitchen Daddy is the engine driving scalable growth - ensuring every Motto Motto restaurant, no matter the location, delivers an exceptional, consistent food experience.
GROWTH DRIVEN BY DIVERSE OWNERS
Motto Motto’s franchise model continues to attract first-time business owners and experienced multi-site operators alike. With a strong presence across Queensland and New South Wales, several franchise partners have expanded into second and third sites - driven by the brand’s operational simplicity, guest loyalty, and compelling franchise economics.
One of the earliest success stories is Frank Jiang, Motto Motto’s very first franchisee, who has since expanded his portfolio across multiple sites.
“What sets Motto Motto apart is how open the franchisor is to innovation and collaboration,” said Frank Jiang, multi-site Owner Operator. “It’s not just a great brand with a great product - it’s a business model backed by smart strategy. That support has allowed me to increase my profits year-on-year and grow my restaurant empire with confidence knowing I’m backed by both passion and strategy.”
“We’ve created a franchise system that delivers world-class food, without the stress and risk typically associated with hospitality,” Matt Fickling, Group Chief Operating Officer added.
“Whether you're a first-time business owner or looking to expand your portfolio, we offer a business model that’s efficient, exciting, and truly future-ready.”
GROWTH CONTINUES: BURPENGARY & TOOWOOMBA OPPORTUNITIES OPEN NOW
With three new franchise grants already secured and several more in the pipeline, Motto Motto’s expansion momentum shows no signs of slowing. The brand is actively seeking passionate franchise partners to join the journey in two prime Queensland markets: Burpengary and Toowoomba.
Both locations present significant opportunities in high-growth catchments with strong demand for premium fast-casual dining. Backed by the proven systems, supply chain strength of Kitchen Daddy and comprehensive operational support, these sites offer a compelling business proposition for ambitious and passionate operators to open their doors before Christmas 2025!
MOTTO MOTTO JAPANESE KITCHEN | MOTTO MEANS MORE
Motto Motto Japanese Kitchen is a group of made-to-order premium-casual restaurants brought to life by William Liu, the owner of Australia’s most awarded Japanese restaurant, Sono. Featuring a mix of traditional and modern Japanese or Japanese-inspired dishes, Motto Motto is unique in blending innovation and tradition together to bring fine dining ingredients and quality to the world of fast, casual dining.
More than a name, ‘more more’ is the philosophy behind everything Motto Motto does. Selecting premium Australian ingredients, more chef-style precision, more incredible service and more value; Motto Motto is committed to making sure every guest gets ‘more’ when dining at one of their restaurants.
KITCHEN DADDY | THE BUILDING BLOCKS TO FOOD DREAMS
At Kitchen Daddy, we bring innovation and capability to Australian food brands and operators - one recipe, one project, and one pallet at a time.
Our team blends culinary excellence with commercial smarts to develop high-quality, flavour-driven products that are easy to execute and consistently exceptional. More than a food manufacturer, Kitchen Daddy is a community - a team that thrives on big ideas, bold innovation, and pushing boundaries. We don’t take ourselves too seriously, but when it comes to making your food dreams a reality, we mean business.
We're inspired by everyday people with purpose and passion. That’s what drives us to work hard, stay curious, and keep the sizzle hot. First in, last out - we’re your partner from kitchen bench to commercial success.
RESTAURANTS
BRISBANE
● Brisbane Domestic Airport
● (COMING SOON) Coorparoo
● Westfield Carindale
● Westfield Chermside
● Gasworks Plaza
● Indooroopilly Shopping Centre
● (COMING SOON) Newmarket
● Westfield Mt Gravatt
● eat South Bank
FAR NORTH QUEENSLAND
● Fairfield Central
GOLD COAST
● Pacific Fair Shopping Centre
● Robina Town Centre
SYDNEY
● Broadway Sydney
● Castle Towers Shopping Centre
● (COMING SOON) Circular Quay
● Macquarie Centre
● Marrickville Metro
● Sydney Central Plaza
Motto Motto Franchise Video
