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Soul Origin

Soul Origin

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Soul Origin is built from a passion to connect, the willingness to learn and the vision to deliver. The culture is the soul of the brand. A culture that brings people together and represents the soul and origin of authentic food and coffee flavours from around the world.

Soul Origin was first piloted in 2008 amid the Global Financial Crisis by two brothers and a best mate from Sydney, Australia. Whilst many companies were closing their doors, Soul Origin’s initial concept was not only keeping afloat – it was thriving. Hao, one of the founding brothers puts this down to a commitment to worldwide best practice, a strict insistence on the highest standards of freshness and compliance, and a commitment to excellence in quality, flavour, and service.

“Our philosophy is that everyone deserves to eat fresh food, every day… after all – your body deserves it. We have a vision to lead the way in re-educating the world about how they think about fast food.”

Soul Origin coffee is a specialty blend that is roasted locally in Melbourne, Australia and can rival any boutique café when it comes to quality and taste. Only using coffee that is fully traceable and is sourced through direct relationships with farmers and co-ops. The green beasns are carefully selected, graded, roasted, and blended specifically to meet Soul Origin standards, always with a focus on quality.

“A key commitment of Soul Origin is to the long-term sustainability of the coffee industry, both at home and at origin.”

Why us?


We are the family that you choose.

Food has always been at the core of many families, it brings people together, builds relationships, and creates bonds and memories. It does more than just feed our stomachs. Food and family are fuel for our soul; it provides us a connection and belonging and that is the true essence of Soul Origin.

We don’t pretend to know everything, but what we do know is how to create fresh food and a killer coffee.

Come in, take a seat at our table, and tell us about your day.

Let’s have a laugh, share a joke… or two.

The world can be a crazy place but you’re not alone – we got you! A reliable friendly face to brighten your morning and take the stress out of your day. We see you, we hear you, we know who you are, and you are always welcome here.

Ready to make that coffee?

How it works


The Soul Origin team (family) works with you! When you grow we grow, so we are there every step of the way. Our fresh food and killer coffee is backed up by our experience and knowledge in operations, marketing, training, product development, franchising, and bucket loads of passion. With the best in QSR behind you, you can believe we have your back and want you to succeed from the day you sign the agreement.

So where to now? Reach out to us to let us know your interested. This will kick off an application process and will provide key information that will help you work out if a franchise with us is the right thing for you.

From here we will start more formal proceedings with some interviews, an opportunity for you to have a look at our financials, a discovery day where you can get the feel for a day in a life of a Soul Origin store.

After this if you’re still thinking we’re the family you’re going to choose then we’ll finalise your Soul Origin documentation and get you ready for your inauguration – a six-week intensive training program which will cover all aspects of owning and running a Soul Origin location. Then finally it is D Day and we celebrate with the rest of the family with a Store Opening Day!

From signing to opening we back you, support you and provide you with everything we can to make to make you a success. So come in, take a seat at our table and become part of the Soul Origin Family.

Soul Origin Financial Data
The following financial information was provided by Soul Origin to give you more information about the costs associated with a Soul Origin opportunity
Financial Details
Detailed financial information will be provided during one-on-one meetings with Soul Origin, following successful progression to that stage. The total investment required will depend on the location, size and layout of each site.

Franchise Fee: $60,000 (plus GST)

Initial Training Fee: The training fee is $15,000 (plus GST) and includes initial training plus support from our New Store Opening team both pre and post opening.

Store fit out and set up costs: Typically, a Soul Origin store including fit out costs approximately $300,000 to $450,000 (plus GST). These costs include equipment, design, council site fees, POS systems, all fixed electrical and other appliances, all non-fixed items, signage, menu, artwork and wall displays, software and legal fees. These costs exclude the one-off Franchise and the Initial Training fees. Note: the investment required for the store fit out will vary depending on the size and layout of the location secured.

Ongoing Royalty/ Franchise Management Fee: 9% of weekly NET sales is payable to Soul Origin on an ongoing basis.

Additional Costs: Additional costs are associated with the rental or lease of the selected site. The franchise partner is expected to occupy the premises and cover all associated costs and is required to take out a bank guarantee to cover financial obligations of the lease.

Franchise partners should consider the costs associated with obtaining the following mandatory insurances: Public Liability, Work Cover, Disability Insurance and Comprehensive Insurance - all of which are standard requirements for every Australian business operator.

Other costs include working capital for the first few months, legal costs, plus any required license fees.

For all other additional costs please refer to the Soul Origin Disclosure Document.

Soul Origin’s Night of Night’s!

It is not often that we step out from behind the coffee machine, but every once in a while, we like to let you find out a little bit more about us! And so, we will be hosting our Soul Origin Franchising Event in the beautiful River’s Edge Melbourne. So come one, come all and find out why we are one of the top Franchises in Australia. Meet our Owner and CEO Hao and take the time to meet some of our passionate leaders and find out for yourself why Soul Origin is a family you really want to be a part of.
The details…

Although hosted down in Melbourne we would still love those from other states to join us, albeit only virtually. We will be live streaming the event so you can hear from our Senior Leaders about the Soul Origin journey. See below details for the event.

When: 6th April 2022

Time: 6:30pm for a 7pm start

Presenters:

  • Hao Quach – CEO and Owner
  • Adam Neill – COO
  • Matthew Wotton – General Manager
  • Samantha Holmes – National Marketing Manager
  • Sam Taylor – National Training & Coffee Manager
  • Geoff Hargreaves – National Franchise Manager

After the presentations, join us for drinks and canapes as you mingle with Soul Origin Support Team and a group of our Victorian Franchise Partners.

So what are you waiting for? RSVP below and we’ll be seeing you in person or virtually this coming April!

RSVP TODAY

Soul Origin Testimonials
It was always my dream to own my own business. I used to work in corporate banking and worked long hours. I decided if I was going to work long hours I wanted to do it for myself and my family. I took the leap, joined Soul Origin and haven’t looked back.
Nada - Franchise Partner,
Soul Origin
One of the best parts of my experience at Soul is the support. Their support and guidance has given me the confidence to develop my team members and deliver a high level of customer service
Lisa – Soul Origin Franchise Partner,
Soul Origin
The Team at Soul Origin is very committed, experienced,caring and easy to work with. It is with this great support that we grow and develop the skills to drive our businesses further into the future confidently!!
CJ – Soul Origin Franchise Partner,
Soul Origin
Soul Origin Videos
Video
Soul Origin | Miranda Store Opening

Soul Origin | Miranda Store Opening

Customers at Miranda enjoyed a Free Coffee Day at a store opening in Miranda Westfield.
Video
Soul Origin  - Meet The Face Behind The Franchise

Soul Origin - Meet The Face Behind The Franchise

Soul Origin was first piloted in 2008 amid the Global Financial Crisis by two brothers and a best mate from Sydney, Australia.
Video
Soul Origin - Franchising with Soul

Soul Origin - Franchising with Soul

Want to become a Soul Origin franchise partner? Hear why you should from one of our franchisees, Lisa as well as our National Barista Trainer, Sam.
Soul Origin
Soul Origin
Soul Origin
Soul Origin
Available Locations:
Opportunities available in Australian Capital Territory, New South Wales, Northern Territory, Queensland, South Australia, Tasmania, Victoria and Western Australia
Business Type:
Franchise
Minimum Investment:
$260,000
Financing Assistance
3rd Party
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