Soul Origin is built from a passion to connect, the willingness to learn and the vision to deliver. The culture is the soul of the brand. A culture that brings people together and represents the soul and origin of authentic food and coffee flavours from around the world.
WHO IS SOUL ORIGIN?
Join a food and coffee franchise with Soul Origin!
Soul Origin has become a household name in Australia for its specialty boutique roasted coffee and healthy, tasty food. With over 150 locations nationwide, the brand has gained a reputation for providing fresh, nutritious meals to the everyday Australian. Joining Soul Origin as a Franchise Partner, food-obsessed entrepreneurs can tap into a proven business model, a strong market position, innovative product offerings, and a supportive franchise community.- Highest average store sales in category
- Multi-Award Winning Franchise
- Specialty Roasted Coffee
- Fresh food prepared daily in-store
- Bullet-Proof Model
- Secondary revenue through catering arm
- Vertically integrated operation
- Over 150 stores across Australia and New Zealand
FOOD IS THE HEART OF OUR BUSINESS!
Before we even opened our first store more than ten years ago, we cared about what Australians thought. And what you thought was that you deserved a better, healthier, tastier food option, regardless of what time of the day it was. Our family couldn’t have agreed more. Fast forward to today and 150 stores later, your thoughts have become our purpose - to create healthy, satisfying food, made fresh daily, using the freshest local ingredients. Because goodness in means goodness out. And we all want to feel good about what we’re eating.Our Soul Origin Training
Prior to opening your Soul Origin store, all new Franchise Partners complete the comprehensive initial six-week training program.You will be trained by experienced in-store and support centre team members. Our training consists of a mix of theoretical, digital and practical training. You will be required to travel to Sydney for your training induction and management workshop. This will be held in the Soul Origin Support Centre and a training store in Sydney. This will ensure you will learn everything you need to know to operate and grow your business.
From signing to opening we back you, support you and provide you with everything we can to make to make you a success. So come in, take a seat at our table and become part of the Soul Origin Family.
Franchise Fee: $60,000 (plus GST)
Initial Training Fee: The training fee is $15,000 (plus GST) and includes initial training plus support from our New Store Opening team both pre and post opening.
Store fit out and set up costs: Typically, a Soul Origin store including fit out costs approximately $300,000 to $450,000 (plus GST). These costs include equipment, design, council site fees, POS systems, all fixed electrical and other appliances, all non-fixed items, signage, menu, artwork and wall displays, software and legal fees. These costs exclude the one-off Franchise and the Initial Training fees. Note: the investment required for the store fit out will vary depending on the size and layout of the location secured.
Ongoing Royalty/ Franchise Management Fee: 9% of weekly NET sales is payable to Soul Origin on an ongoing basis.
Additional Costs: Additional costs are associated with the rental or lease of the selected site. The franchise partner is expected to occupy the premises and cover all associated costs and is required to take out a bank guarantee to cover financial obligations of the lease.
Franchise partners should consider the costs associated with obtaining the following mandatory insurances: Public Liability, Work Cover, Disability Insurance and Comprehensive Insurance - all of which are standard requirements for every Australian business operator.
Other costs include working capital for the first few months, legal costs, plus any required license fees.
For all other additional costs please refer to the Soul Origin Disclosure Document.
Goodness by the Spoonful
This year, our Soups will be kicking off in mid-April and finishing in early Spring… Don’t worry! We have plenty of delicious flavours to keep you coming back for more!
Join the Flavour challenge and collect your sipper badges as you try every soup when you join our Soulmates program. Every soup drop you will automatically earn a free sipper that you can redeem with any transaction. Try every sipper and collect every badge to earn a free regular soup of your choosing. - sign up today CTA
The Classics
Pumpkin
Is there anything more soul warming than a delicious home-style soup? We’ve “revamped” our Pumpkin Soup recipe this year, using a family recipe passed down through generations and served to you! Our Pumpkin Soup is a wonderful combination of Jarrahdale Pumpkin. Rich, hearty and velvety smooth. Add a bread roll or cheese toastie to soak up that soupy goodness…
Chicken & Corn
The heart-warming classic. Inspired from the flavours of Southeast Asia. Rich corn kernels, complimented with tender pieces of chicken in a creamy broth. So much goodness in every spoonful. This comforting favourite will be sticking around for the entirety of the cooler months. If you can’t make it into store, have your soup delivered to you, now available on UberEats, DoorDash and Menulog…
Old Favourites
Spiced Lentil
Spice up your lunch with our Spiced Lentil Soup. This soup is full bodied with a sweet and spicy yet hearty flavour. Each spoonful of goodness filled with a bounty of fresh vegetables including sweet potato, celery, and apples. Looking for a vegan option? Ask for our Spiced Lentil soup without the garnish. Don’t wait in line to try this Soup with Soul, order ahead via the Soul Origin app…
Tuscan Veg
While not all of us are escaping to Italy to soak up the sun, this hearty and thick soup is a nod to the wonderful flavours of Italy. A rich vegetable broth with garden vegetables including tomato, cannellini beans, onion, carrot, kale, celery, and basil. This gorgeous vegetarian soup with soul is deliciously balanced and jam-packed with veggies! Best enjoyed with the addition of our soup roll!
Mushroom
This one is for our Mushroom lovers! An aromatic aroma of mushrooms, sauteed with spicy chunky vegetables in a rich cream base, it’s a comforting essential this Winter. Garnished with parmesan to add even more creaminess to this Soup with Soul. Don’t forget to pair the soup with a soup roll or cheese toastie to soak up that mushroom goodness!
New Soups with Soul…
Chilli Beef
Things are heating up here at Soul Origin. With the addition of our NEW Chilli Beef Soup. Made with spicy beef, tomatoes, pumpkin, sweet potato, and carrot accentuated with a smoky, yet sweet aroma. Sure to satisfy the heartiest of appetites. It will definitely give you the kick you need to stay warm this Winter…
Turmeric Chicken
One of the newest additions to our soup family. Our Turmeric Chicken Soup has a subtle spice aroma with a mild hint of heat. Plus, many nutritional benefits from sweet potato, ginger, and turmeric. A soup guaranteed to bust those winter blues and help you battle those dreaded winter colds.
Thai Coconut Chicken
We are obsessed with this Soup with Soul, our new Thai Coconut Chicken Soup! This soup has a wonderfully creamy smooth coconut curry flavour, with an explosion of spicy Tom Yum. It’s absolutely delectable, with each spoonful serving so much goodness and packing just the right amount of spice.
Soup-mates…
Make sure to download the Soul Origin app to enjoy exclusive souperb perks! With each rotation, Soulmates will receive a voucher to try our new flavour in a sipper. Plus you will earn a Soup badge for every soup flavour you try! Earn all 8 to receive a voucher for a free regular soup! It’s the perfect way to expand your soup palette. You can also order ahead so no need to wait in line to try our Soups with Soul. Download our app now…


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