About Us

MyFirstGym is a one stop fitness shop for children and is a much needed initiative for families and communities, that’s proving to be a sound opportunity for franchise investors with a compelling purpose. By developing a creative concept based on the science of physical literacy, MyFirstGym will continue to make a real difference to the lives of Australian and international families.

The MyFirstGym aims to help children live a healthier and more active lifestyle, to combat the ongoing increase in child obesity. With 9 out of 10 children not getting the recommended amount of movement each day, we’re having a positive impact by making fitness fun and exciting for our members.

One Stop Fitness Shop

We have made it our mission to supply a one stop fitness shop for busy parents. MyFirstGym Development Classes are the building blocks of a fit and healthy life and the Specialty Classes give children a fun, flexible introduction to specialty sports and disciplines. Our sibling-centric timetable, free play and drop and run facilities make it easy for families to incorporate MyFirstGym into their lives and busy schedules.

Magical Brand and Language

At the heart of our brand is Inspiring Movement. We do this by creating moments of magic in our clubs that make a difference in the lives of all of our members and their parents. This is how we make kids fall in love with fitness while creating a strong brand where the sky's the limit. We are thought leaders in children’s fitness, with a laser focus on getting kids active and challenging the screen time and obesity epidemic head on by making fitness fun.

Smart Technology and Gamified Experience

Technology is undeniably ingrained in modern society. Brands that aren’t keeping up with the fast paced technological marketplace are quickly being left behind, and those who are at the forefront of innovation are being rewarded with strong returns and customer loyalty. The MyMovementBuddy is a specially developed and patented fitness tracker designed to be worn in and outside of class. Children are encouraged to kick start their movement points at home or school and then watch them skyrocket during class via the user-friendly mobile app.

Elevated Facility Experience

Built to inspire little and big kids, our club design is fresh, vibrant and exciting, with many studios including a purpose-built yoga and dance studio. Our specialised equipment is designed to ignite the imagination and make all MyFirstGym classes stimulating and entertaining. All facilities are set up with comfortable work stations, Wi-Fi and café facilities so that parents have an enjoyable destination to stay if they choose.

Investor Highlights

LOWER THAN AVERAGE START-UP COSTS
Average between $500k - $600k per site which can be significantly reduced by the negotiated landlord contribution

POTENTIAL FOR PROFIT AT TURNKEY

CAPACITY
800-1000 kids (dependent of club size and membership base specifics)

LOW END ROYALTIES
and a proactive support program

LOW STAFFING COSTS
Approximately 35% of gross turnover

LOW COMPETITIVE RISK

HIGHLY ENGAGED MARKET

*Please take all financial information as a guide and estimate only. All costs and profitability figures have been taken from experience with previous clubs. Individual results will vary with every individual club.*

Franchisee Support

Be in business for yourself, not by yourself.

Our Global Head Office team is comprised of industry-leading experts in fitness and business, focused on developing programs, technology, branding and business growth strategies that will keep the MyFirstGym Brand and, consequently the Club Teams ahead of the game.

Franchise Owners and their Teams will enjoy the benefits of an extensive support system and can take pride in the fact that through cutting edge insights, their business will change the way children learn, move and interact. Our Head Office team will also provide ongoing training and staff development to allow each franchise to flourish.

The Support / Training & Development Program at MyFirstGym will involve a focus on all aspects of setting up a club, recruitment and training of Staff, Sales and Marketing to ensure a successful Presales program through to opening the site successfully and of coarse the structured & ongoing training that will be concentrated in the first 90 days and evolving into a support and Training program to ensure consistent and sustaining performance and competency

MyFirstGym will assist with

• Comprehensive business modeling and break-even analysis
• Site layout and design construction and build-out assistance branding – graphics and signage
• Pre-opening and tailored marketing, SEO and Social Media campaigns
• Grand opening support and ongoing operational assistance
• Site selection and lease negotiation
• Equipment acquisition – preferred vendors and national discounts
• MyFirstGym class programming and instructor and management training
• MyFirstGym one week intensive training includes:
• Set up and presales strategy
• Sales and Marketing training
• Membership experience and product management training
• Local Area Marketing planning
• MFG classes and programming course
• Facility design and fit out options
  

Interested in finding out how you can help more children live a healthier and more active lifestyle, by making fitness fun and exciting?

Request an info pack to find out more about this exciting opportunity.