Social Mums Club Franchise For Sale

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At Social Mums Club, we live our purpose of enabling the social health of mums in our communities - while building a commercially strong, women-led franchise network across Australia.

Mums are often so busy with life that there’s little time to be social and make friends - and where do you go to make friends anyway?

Social Mums Club exists to improve the lives of the wonderful mums in our communities. We do this by providing in-person and online communities of connection. We also partner with amazing local businesses to build brand awareness and strength.

Our goal is to enhance and strengthen communities right across Australia.

We’ve connected almost 40,000 amazing mums across our 24 Social Mums Clubs in Brisbane, the Gold Coast, Perth, and Melbourne - and partnered with hundreds of local businesses. But there’s so much more to do!

Over the last two years, we’ve created and honed a proven and affordable turnkey business system that is specifically designed for professional mums to thrive.

Social Mums Club franchisees (known internally as Team Mates) have the best of both worlds: a successful career AND time for the kids. And it’s going gangbusters!

We already have some amazing professional mums running profitable Social Mums Clubs. Due to demand, we’re now looking for more driven and authentic women who are looking for the opportunity to have their very own meaningful, genuinely flexible and profitable Social Mums Club in their community.

If you’re a mum who:

Is from a sales and/or marketing background
Has a creative eye and loves design
Loves building relationships in the local community
Is purpose and values driven
Thrives on independence and results
Has a learner mindset
Is digitally competent

Then we want to hear from you!

About the Opportunity

Imagine a life where you spend your days:

Improving the social health of mums by creating in-person and online connection opportunities
Partnering with local businesses so the community knows, loves and trusts their brand
All the while staying local, being flexible and available for your kids, and making a difference in your community
You’d also be joining an awesome team of 25 other professional mums who are already making this happen.

From just $5,999 (excl. GST) you can own your very own Social Mums Club franchise business.

… AND you can work part or full-time completely on your terms!

… AND you have the ability to earn over $125,000 revenue per annum.

The cost is low - that’s only because we’re mission driven and very committed to realising our purpose at scale. And don’t mistake low cost for low quality - this is a well run franchise business!

There are so many benefits of owning your very own Social Mums Club. Here’s eight:

1. Better Work-Life Balance - 90% of franchise owners say they enjoy better work life balance

2. Low Cost - low cost way to start a viable and proven business. Much cheaper and lower risk than starting a new business from scratch

3. Proven Commercial Model - great revenue potential - you will actually make money!

4. Thriving Brand - proven business model with a proven need and a thriving brand and purpose

5. Do Good - connect, support and improve the lives of mums in your local community. You’ll also help other local businesses thrive

6. Professional Development - full training and support enhancing your sales and marketing skills so you can become a super capable local brand marketer, social media creator, community manager AND business owner

7. Boost Your Brand - raise your profile in your local community

8. Vibrant Culture - Fabulous support team of other awesome ladies who are also running their own Social Mums Clubs - fantastic culture and camaraderie

Ideal Candidates

Our ideal candidates are savvy, relationship-led local mums who are professional, independent, love to learn, are creatively capable, digitally able, and purpose driven.

If that sounds like you - then check out testimonials from our awesome Team Mates, and enquire today.

Fill out the form and we'll be in touch with you to arrange a casual chat; we'll then explain to you how and why it really works, why we LOVE it and how it supports our family; and then do the paperwork to get your dream underway.

Social Mums Club Financial Data

The following financial information was provided by Social Mums Club to give you more information about the costs associated with a Social Mums Club opportunity

Minimum Investment Required

$5,999

Total Investment Required

$5,999

Social Mums Club Testimonials

I couldn't be happier with my new change of career. Taking over the Bulimba franchise has been a great addition to my life. I am embracing the change of pace, new working conditions and finally doing something I love. There are many aspects to the role from sales, event planning, digital marketing, networking and training. Over the last few months since owning my business, I have learnt where my strengths and weaknesses lie. Kirsty and Andy are excellent mentors and leaders and really want me to succeed, and they are doing everything they can to help me learn and develop my skills in the areas that need growth. Even though I am a franchisee and responsible for my own business, I never actually feel like I'm on my own. From the collaborations with other 'team mates' who are franchisees in their territories, through to ongoing communication with Kirsty and Andy, it feels as though I am working for a large company while having my own autonomy and I never feel alone! The skills I am learning will definitely help me in future endeavours but for now, I really am enjoying getting to know local mums in my community as well as several local business owners who have the same mission as us which is to improve the lives of mums! Talk about job satisfaction.

Caron - Social Mums Club Franchise Owner

After having my twins, the thought of returning to full-time work felt overwhelming. How could I possibly balance drop-offs, pick-ups, and a daily two-hour commute while still being present for my family? That’s when I discovered Social Mums Club (SMC) and connected with Kirsty. Hearing about the incredible impact SMC was making—both in the community and in the lives of other mums—I knew immediately that this was something I wanted to be a part of. The initial training was fantastic, and the ongoing support from Kirsty has been invaluable. As a Social Mums Club Franchisee Owner, I now have the flexibility to set my own work hours and schedule meetings around my family's needs. Social Mums Club also provides continuous professional development which allow us to expand our knowledge and share it with the amazing local businesses we collaborate with. But the best part? The genuine connections we build with incredible women in our community. I’ve already set new goals for myself and can’t wait to work towards them alongside Kirsty. This journey has been truly rewarding and has given me passion and purpose, and I’m excited for what’s ahead!

Kate - Social Mums Club Franchise Owner

Owning my two Social Mums Club franchises is quickly becoming one of the most rewarding journeys of my life. As the very first Social Mums Club franchisee, I’ve seen firsthand how powerful this community is - bringing mums together, creating real connections, and supporting local businesses along the way. But I couldn’t have done it without the incredible support of Kirsty and Andy, the heart and soul behind Social Mums Club. I'm so glad I made the leap! From day one, they have been passionate, genuine, and completely hands-on as franchisors, making sure I had everything I needed to establish and grow a successful business. Their unwavering support, guidance, and deep belief in this community have made all the difference, and I feel so safe knowing they are at the helm. Not only are they incredibly quick to respond whenever I need help, but they’re also proactive in driving the Social Mums Club brand forward. They are constantly innovating, ensuring we stay relevant, impactful, and experts in supporting our local business partners to build a brand their community knows, loves, and trusts. I love that every day, I get to build a thriving, engaged community of mums while running a business that’s flexible, fulfilling, and financially rewarding. It’s more than just a business - it’s about making a real impact, empowering other mums, and being part of something truly special. And that gets me out of bed in the morning. If you’re looking for a business that fits around your family while making a difference, this is it!