Poolwerx Boronia & Lilydale, VIC

About Poolwerx Boronia & Lilydale Resale

Two well-positioned territories in Melbourne’s booming outer east - spanning Boronia and Lilydale, servicing a strong mix of established homes and new residential development.

The sale includes a retail store, a mobile service fleet, regular clients, and recurring revenue, making this a business with solid foundations and real room to grow.

The Opportunity at a Glance

• Established multi-unit operation with retail stores and service fleet
• 2 x Territories — Boronia & Lilydale
• 2 x retail stores — high profile, high traffic & good parking
• 3 x service vehicles — high impact branding & full racking
• Includes tools, equipment, IT, regular clients and marketing lists

Opportunity Location:

• Servicing Melbourne’s Outer East Growth Corridor
• Boronia Store, Shop 7,109 Boronia Road
• Lilydale Store, 5/9 Clarke Street
• Servicing 45 suburbs
• 6,400+ pools in area — detailed pool mapping provided
• 30km east and north-east of Melbourne CBD

Investment:

Asking Price: $100,000 + SAV + Training

Why Poolwerx?

• Poolwerx is Australasia's #1 pool and spa care brand and the world's largest pool care franchise. As a business opportunity, Poolwerx checks every box.
• Growth industry — essential services people need regardless of the economy. Bonus: we can't be replaced by AI or Amazon.
• Residential and commercial clients
• Proven business model — continual growth for 30+ years
• Recession-resistant — Poolwerx grew during the GFC and the pandemic
• 189+ retail stores and 749+ service vans globally – and growing!
• Multiple revenue streams — servicing, maintenance, chemicals, equipment sales, repairs and more
• Scalable model — add vehicles, retail outlets and territories as you grow
• Recurring income — loyal client bases, regular bookings and established monthly revenue
• ~25,000 new pools built in Australia every year
• 57+ specialists at our Support Centre focused on your success
• Multi-award winner, including FCA Franchisor of the Year (2022, 2016, 2004)

Comprehensive Training — no pool experience required

• 4 weeks at Pool School — all flights and accommodation
• In world-class facilities, with two pools! Learn about pools, water balancing and equipment installation and repair, theory and hands-on technical training
• Learn Poolwerx systems, software, and process and business skills
• 1 week on the road with a current Franchise Partner — real world, real clients
• Certificate III in Swimming Pool and Spa Service
• Laptop, software, stationery, uniforms and PPE
• Forming Good Habits Program — continuing once you're up and running

Ongoing Support

• Dedicated one-on-one coaching, mentoring and continual development
• Professional suite of apps and software for seamless operations
• Recruitment assistance as your business grows
• Strategic and local area marketing support
• Supply chain and purchasing support
• Peer network — connect with Poolwerx Franchise Partners locally and across the country.

Join Poolwerx, the #1 brand in pool and spa care today.