MyFirstGym : My First Gym Boasts 10 Clubs and 4,000 Members

In this My First Gym investor highlights video, the brand sets out the operating numbers, model rationale and franchisee opportunity for prospective Australian operators. The brand was created with a single goal — to build a one-stop fitness shop that inspires movement in young children — and the team has spent three years developing the model. The brand is now ready to grow. The current network across Australia stands at 10 clubs operating in two states, more than 100 staff and over 4,000 members. The brand attributes its success to four key ingredients: world-class facilities, technology, outcomes-based programmes with strong variety and a brand position that the team describes as stronger than ever. Parents have demonstrated repeatedly that they will spend on the wellbeing of their kids — particularly when the programme addresses real childhood issues like obesity and social anxiety. The growth case for franchisees is built on three financial features. Membership and revenue records are being broken across the network month after month, royalties are below industry average, and start-up costs come in lower than typical for a fitness franchise. The prospect market is engaged and active, which compresses the path from launch to a profitable membership base. The brand is looking for franchise partners who share core values — passion for kids' health and fitness, willingness to put in the work, and either a few hours a week alongside an experienced club manager or a full owner-operator commitment. Hands-on franchisees fit the model best. The growth roadmap targets every Australian state plus a New Zealand presence within two years.