Proudly Australian-owned and operated, Royal Stacks has become a Melbourne icon, offering an exciting fast-casual dining experience with a unique pop culture twist.
About Us
At Royal Stacks, we’re not just about burgers—we’re about creating an experience fit for royalty. Since launching our first location on Collins Street, Melbourne, in 2016, we’ve made a name for ourselves with premium ingredients, bold flavours and a lively atmosphere that blends nostalgia with modern energy.Our journey started with Dani Zeini, a hospitality veteran with a passion for crafting the perfect burger. Inspired by an unforgettable burger he tried in the US, he spent 34 days tasting over 30 more, determined to bring something special back home. That passion fuelled the creation of Royal Stacks, a brand that fuses street royalty, high-quality food, and an immersive dining experience. Now, with 10 thriving locations, we’re growing fast—and we’re looking for passionate Franchise Partners to help expand the Stacks kingdom.
Why Choose Royal Stacks?
With a proven business model and years of hospitality expertise, Royal Stacks equips you with everything needed to build a successful restaurant. Our Support Office team provides comprehensive training, operational support and strategic marketing to ensure your business flourishes. We’ve cultivated a recognisable, vibrant brand that stands out in the crowded hospitality market, attracting a diverse and loyal customer base who return for our premium food and one-of-a-kind experience.Joining Royal Stacks means becoming part of a fast-growing brand with serious momentum. You’ll receive full support every step of the way, ensuring you have the tools, guidance and confidence to run a thriving restaurant. If you’re ready to bring exceptional food and great times to your local community, we’d love to hear from you.
The Opportunity
We’re seeking driven Franchise Partners to help grow our footprint in Greater Melbourne and beyond. Our focus areas include Thomastown, Epping, Moonee Ponds, Moorabbin, Mernda, Glen Waverley, Ballarat, Geelong, Frankston and many more.We work closely with Franchise Partners to find the ideal location based on foot traffic, accessibility and lease terms, ensuring a strong foundation for success. Our experienced property team assists with site selection and analysis, making sure each new restaurant is positioned for maximum impact and profitability.
The investment for a typical Royal Stacks restaurant ranges from $450,000 to $700,000, which includes a premium fit-out, top-tier kitchen equipment and a space designed to deliver the signature Royal Stacks experience.
We’re committed to growing the Royal Stacks family and helping Franchise Partners succeed. If you’re excited to bring award-winning burgers and a superior dining experience to your area, get in touch today!
Marketing Support
Our strategic marketing calendar is designed to drive sales and increase brand awareness, leveraging menu innovation, key events and high-impact campaigns. Beyond national marketing, our team provides expert guidance on local area marketing, helping you connect with your community and grow your customer base.With over 70,000 social media followers and a strong focus on partnerships and collaborations, Royal Stacks continues to expand its brand reach. Whether through pop culture crossovers, major event sponsorships or exposure from flagship locations like the MCG, our marketing efforts help keep your restaurant top of mind for burger lovers across the city.
Comprehensive Training & Support
From day one, we equip you with the knowledge and tools needed to run a thriving Royal Stacks restaurant. Our structured training programs cover everything from food preparation to customer service, ensuring you and your team can consistently deliver quality product and an unforgettable experience.You’ll also receive hands-on training on our point-of-sale system, helping you manage orders, sales and restaurant operations with confidence. After launch, our ongoing support ensures you continue to develop the skills and expertise needed to grow your business successfully.
What We Look for in Franchise Partners
We’re seeking passionate, hands-on leaders who can engage with customers, build strong teams and drive local marketing efforts. Key qualities include:- A positive attitude and a bubbly personality
- Strong leadership skills and financial acumen
- The ability to connect with people of all ages
- A passion for community engagement and local marketing
- QSR or hospitality experience (preferred but not essential)
Award-Winning Burgers & Media Recognition
Royal Stacks has earned widespread media acclaim for delivering a next-level burger experience. We’ve been featured in The Age, Herald Sun, Broadsheet and Urban List, all praising our premium burgers and vibrant brand.But our biggest honour came in 2022, when Big 7 Travel named Royal Stacks as the World’s Best Burger!
Join the Stacks Kingdom!
Royal Stacks is more than just a burger franchise—it’s a fast-growing brand with a strong identity and a proven business model. If you’re ready to bring great food, great times, and an unbeatable burger experience to your local community, we’d love to chat.Enquire today and take your first step toward burger royalty!
Royal Stacks Financial Data
The following financial information was provided by Royal Stacks to give you more information about the costs associated with a Royal Stacks opportunity
Minimum Investment Required
$450,000 - $700,000
Royal Stacks Testimonials
What stands out to me most is the genuine people behind the brand. Investing in the brand’s vision and passion for quality, fresh produce and creating an exceptional customer experience is truly inspiring. The product speaks for itself—delicious, consistent, and made with love, which has made Royal Stacks such a rewarding brand to be a part of. The support from the team has also been incredible, and their commitment to ensuring our success is unparalleled. It’s been a great fit with my lifestyle, and I’m excited about the growth potential as we continue to scale.
Arthur – Bourke Street, Melbourne CBD
With prior experience in the food service industry, I knew what I was looking for in a food franchise, and Royal Stacks ticked all the boxes. The brand’s innovative menu, bold identity and commitment to quality made it a great fit for me. I’ve also been really happy with the level of support provided by the Support Office team. From helping me establish my first restaurant to guiding me through the process of opening a second one, their expertise and hands-on approach have contributed to my success.
Diana – Brunswick & Doncaster
Available Locations:
Single, multi-unit opportunities available across Victoria.
Business Type:
Franchise
Minimum Investment:
A$450,000
Training Provided:
Yes
Franchise Associations
Franchise Council of Australia