Refresh Renovations : Refresh Renovations and the 2.2 Trillion Dollar Renovation Market

This Refresh Renovations Franchise Opportunity video frames the size of the prize before unpacking why Refresh has captured a leadership position in it. The global renovation market is now three times larger than the fast-food industry, with an estimated value passing $2.2 trillion, driven by urbanisation, rising disposable income, climbing land values and the explosion of renovation-themed television shows that has shifted consumer expectations toward enhanced lifestyles and maximised home investment. Large-scale building companies have focused on commercial and new-home sectors, leaving the renovation market to fragmented small trade-based builders with wide variations in pricing, quality and standards — the structural conditions that fuel high-stress budget blowouts and customer dissatisfaction with finished work. Refresh entered that gap with a unique methodology and a globally scalable business model, and over the four years following launch became the Australasian brand leader in the residential renovation specialist space. Deloitte has acclaimed Refresh as one of the fastest-growing and most successful franchise groups in the Southern Hemisphere, with around 40 New Zealand franchise operations supporting the brand. Franchise owners get marketing-driven growth, business systems built to manage volume, the leverage of group scale, established reputation, proven processes, cohesive tactical marketing and a centralised IT infrastructure delivering state-of-the-art support — the competitive advantage of being part of a brand-leading organisation in a sky's-the-limit market.