Luneburger German Bakery

Since 2005, Luneburger German Bakery has delighted customers with traditional German breads, pretzels, pastries, and sandwiches. Founded in Sydney’s Queen Victoria Building, the brand blends heritage, quality, and modern convenience. As an owner operated bakery, Luneburger offers a rewarding lifestyle with strong community ties and a loyal customer base, supported by a proven, easy to run system. Luneburger has been franchising for 10 years and currently operates 5 franchised units.

About Us

Bread (Brot) is one of the most significant parts of German cuisine, along with the largest bread diversity in the world.

Starting with the idea to fill the niche in the Australian market for authentic, nutritious and diverse German bread, Luneburger German Bakery first opened its doors in the famous landmark of Sydney — Queen Victoria Building — back in 2005.

Since then, more shops have been added to our chain across the city, luring Sydneysiders with the smell of our:

• Famous salted pretzels
• Tasty sandwiches
• Continental pastries

Having gained our name from the historical German town of Luneburg, at Luneburger German Bakery we mainly specialise in:

• Rye/sourdough bread, many of which contain seeds packed with fibre, vitamins and minerals

Our breads offer more than just great taste — they’re:

• A good source of energy
• Extremely delicious
• Completely free from artificial additives or preservatives
• And loved by health-conscious customers

Why Invest in Luneburger German Bakery

• Heritage and authenticity, a trusted reputation since 2005 in a landmark Sydney location
• Niche market leader, exclusive German style baked goods that stand out from typical bakeries and cafés
• Loyal customer base, stores average a 60% return rate from regulars
• Efficient supply chain, ready to bake products imported from Germany for simple operations and consistent quality
• Ongoing support, comprehensive training, marketing, and operational guidance for long term profitability

Ideal Candidates

Owners who excel are passionate about great food and people, bring a hands on attitude, and lead by example to build a positive team culture.

They combine clear business discipline with a drive for long term growth, turning their bakery into a trusted neighborhood favorite.

These qualities, combined with our training and support, give franchisees the best chance to succeed.

Luneburger gives entrepreneurs a distinctive position in a less saturated segment. Our products are unique and authentically German, offered only in our stores, which creates clear brand identity and consumer appeal. The ready to bake system simplifies daily operations, reduces reliance on expert bakers, and helps minimize waste, while consistency, quality, and variety keep customers returning.

If you are ready to own a bakery that pairs authentic products with a supportive franchise network, Luneburger German Bakery is your opportunity.

Bring a taste of Germany to your community, build a loyal customer base, and grow with a proven model.