Motto Motto Japanese Kitchen
FRANCHISING.
DONE DIFFERENTLY.
Motto Motto was born out of the kitchen of one of Australia’s most awarded Japanese Restaurants, Sono.We take the best parts of traditional Japanese fine dining and reimagine them in a casual, contemporary restaurant environment to deliver a truly unique food experience.
As a Motto Motto owner operator, you will not only get to be a part of a unique brand but benefit from a new age and compelling franchise product that is built on doing franchising differently.
ESTABLISHMENT COST
- Starting from $500,000 + working capital.
- 5 years + 5 years.
- We provide automatic franchise term renewals.
- Prominent location.
- Attractive lease offer.
FOOD PHILOSOPHY
Motto Motto Grade is the philosophy by which we define ourselves each and every day. It’s a new standard in food, the relentless passion to be better, to achieve more, to be a cut above.
From the premium ingredients in our kitchen, to the beautifully crafted signature dishes we lovingly serve – like our cooked to order premium grade wagyu beef, sashimi grade salmon, tuna and kingfish and our famous ramen super broth.
Motto means more.
BRAND & MARKETING
Motto Motto has a strong visual identity and an excellent marketing program. The marketing team engages talented creative agencies to assist in promoting the brand and drive customer engagement.
As an Owner Operator, you will benefit from national brand campaigns, sophisticated social media strategies, digital advertising, membership & loyalty programs and strategic communications to attract new customers and increase existing customer visitation.
The brand & marketing team assists restaurants to deliver strategic local area marketing campaigns to promote new restaurants and build a local following in the local area.
OPERATIONS, TRAINING & SUPPORT
As a Motto Motto Owner Operator you will be supported by our industry-leading franchise team, who share a commitment to operational excellence and business success.
Our franchise business is led by our passionate Founder & CEO William Liu and his senior executive team across operations & training, finance, marketing, franchising and menu innovation.
You will receive hands-on experience with initial & ongoing restaurant training, menu & product development, supply chain solutions, marketing assistance as well as proven processes and ongoing mentoring to make your restaurant a success!
Click below for more information.
Motto Motto Team Member Becomes Latest Franchisee
Bin started with Motto Motto as a restaurant manager in 2017 but his leadership skills and commitment to quality ensured that he would soon progress, and in 2020 was appointed as the QLD Operations Manager.
His role was to oversee a patch of restaurants and coach the future leaders at Motto Motto. But Bin didn’t want to stop there.
Having worked within the restaurant space itself and overseeing the operations of a patch of restaurants – he had both the experience and insight to see that Motto Motto was a company he wanted to be more involved with. So he made the jump from employee to business owner, relocating the family to NSW with dreams to build his own restaurant empire.
This partnership marks a milestone for the Motto Motto network, with almost 70% of the restaurant network being franchise-owned and operated.
Group Chief Operating Officer Matt Fickling said, “It’s not everyday you get to announce a new Owner Operator, who has also been a key team member that has helped us scale from 4 restaurants to 10 since 2019, all while dealing with a global pandemic! I have never been more proud of a team member in my career and are motto-excited to see Bin grow his restaurant empire in NSW”
“I’m fortunate to have been involved in Motto Motto’s growth over the last few years. The brand has a unique offering, backed by strong leadership and a recipe for success. Living the inner sanctum of the brand gave me confidence to invest in my own location and relocate the family” said Bin Li.
“Investing in the brand and taking on the Marrickville restaurant was an easy decision for us to make,” he said.
Motto Motto currently operates restaurants in Brisbane, Gold Coast and Sydney, and is looking for franchisees nationally as they expand their network and enter the Victorian market.
MOTTO MOTTO JAPANESE
Motto means more. Motto Motto is a group of made-to-order premium-casual restaurants brought to life by William Liu, the owner of Australia’s most awarded Japanese restaurant, Sono. Featuring a mix of traditional and modern Japanese or Japanese-inspired dishes, Motto Motto is unique in blending innovation and tradition together to bring fine dining ingredients and quality to the world of fast, casual dining.
Much more than just a name, ‘more’ is the philosophy behind everything Motto Motto does. From more 5-star quality ingredients and more chef-style precision to more incredible service and more value, Motto Motto is committed to making sure every diner gets ‘more’ out of dining at one of their restaurants.
Motto Motto Franchise Video
