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Soul Origin

Soul Origin

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Soul Origin is built from a passion to connect, the willingness to learn and the vision to deliver. The culture is the soul of the brand. A culture that brings people together and represents the soul and origin of authentic food and coffee flavours from around the world.

WHO IS SOUL ORIGIN?

Join a food and coffee franchise with Soul Origin!

Soul Origin has become a household name in Australia for its specialty boutique roasted coffee and healthy, tasty food. With over 150 locations nationwide, the brand has gained a reputation for providing fresh, nutritious meals to the everyday Australian. Joining Soul Origin as a Franchise Partner, food-obsessed entrepreneurs can tap into a proven business model, a strong market position, innovative product offerings, and a supportive franchise community.
  • Highest average store sales in category
  • Multi-Award Winning Franchise
  • Specialty Roasted Coffee
  • Fresh food prepared daily in-store
  • Bullet-Proof Model
  • Secondary revenue through catering arm
  • Vertically integrated operation
  • Over 150 stores across Australia and New Zealand

FOOD IS THE HEART OF OUR BUSINESS!

Before we even opened our first store more than ten years ago, we cared about what Australians thought. And what you thought was that you deserved a better, healthier, tastier food option, regardless of what time of the day it was. Our family couldn’t have agreed more.  Fast forward to today and 150 stores later, your thoughts have become our purpose - to create healthy, satisfying food, made fresh daily, using the freshest local ingredients. Because goodness in means goodness out. And we all want to feel good about what we’re eating.

Our Soul Origin Training

Prior to opening your Soul Origin store, all new Franchise Partners complete the comprehensive initial six-week training program.

You will be trained by experienced in-store and support centre team members. Our training consists of a mix of theoretical, digital and practical training. You will be required to travel to Sydney for your training induction and management workshop. This will be held in the Soul Origin Support Centre and a training store in Sydney. This will ensure you will learn everything you need to know to operate and grow your business.

From signing to opening we back you, support you and provide you with everything we can to make to make you a success. So come in, take a seat at our table and become part of the Soul Origin Family.
Soul Origin Financial Data
The following financial information was provided by Soul Origin to give you more information about the costs associated with a Soul Origin opportunity
Financial Details
Detailed financial information will be provided during one-on-one meetings with Soul Origin, following successful progression to that stage. The total investment required will depend on the location, size and layout of each site.

Franchise Fee: $60,000 (plus GST)

Initial Training Fee: The training fee is $15,000 (plus GST) and includes initial training plus support from our New Store Opening team both pre and post opening.

Store fit out and set up costs: Typically, a Soul Origin store including fit out costs approximately $300,000 to $450,000 (plus GST). These costs include equipment, design, council site fees, POS systems, all fixed electrical and other appliances, all non-fixed items, signage, menu, artwork and wall displays, software and legal fees. These costs exclude the one-off Franchise and the Initial Training fees. Note: the investment required for the store fit out will vary depending on the size and layout of the location secured.

Ongoing Royalty/ Franchise Management Fee: 9% of weekly NET sales is payable to Soul Origin on an ongoing basis.

Additional Costs: Additional costs are associated with the rental or lease of the selected site. The franchise partner is expected to occupy the premises and cover all associated costs and is required to take out a bank guarantee to cover financial obligations of the lease.

Franchise partners should consider the costs associated with obtaining the following mandatory insurances: Public Liability, Work Cover, Disability Insurance and Comprehensive Insurance - all of which are standard requirements for every Australian business operator.

Other costs include working capital for the first few months, legal costs, plus any required license fees.

For all other additional costs please refer to the Soul Origin Disclosure Document.

We’ve been awarded 4 stars!

This March, we are honoured and excited to share that we have been awarded under The Australian Franchise Rating Scale 4 stars. FRANdata is a research and franchise business intelligence firm that independently rates franchise systems. This provides the market with a standard to which performance can be assessed across critical areas in a franchise system.

FRANdata recognized and awarded Soul Origin the four stars after an independent and fact-based assessment of seven key categories. These categories included financial performance, training and support services. Hao Quach Soul Origin Co-Founder commented on the success:

“This is an exciting day for us at Soul Origin as we have been recognised for our ongoing commitment to driving equitable outcomes for the brand and our Franchise Partners. We are committed to honing in on the areas of opportunity with the broader network so we can continue to improve in the future.”

The Australian Franchise Rating scale is a reputable and objective rating system for Australian franchise brands developed by FRANdata. This rating system recognises that confidence in franchising requires a focus on performance and transparency.
FRANdata has built a set of standards to enable a consistent evaluation of Australian franchise systems. The foundation of these standards is the objective measurement of performance across critical areas of a franchise system. The Franchise Rating Scale™ is underpinned by seven key performance standards which a franchise system is measure upon application. These performance standards include:

  • System Performance
  • Franchisee Financial Performance
  • Franchisee Engagement and Satisfaction
  • Franchisor Training and Support
  • Franchisor Financial Performance
  • Lender Relations
  • Compliance and Assurance
Soul Origin Testimonials
It was always my dream to own my own business. I used to work in corporate banking and worked long hours. I decided if I was going to work long hours I wanted to do it for myself and my family. I took the leap, joined Soul Origin and haven’t looked back.
Nada - Franchise Partner
One of the best parts of my experience at Soul is the support. Their support and guidance has given me the confidence to develop my team members and deliver a high level of customer service
Lisa – Soul Origin Franchise Partner
The Team at Soul Origin is very committed, experienced,caring and easy to work with. It is with this great support that we grow and develop the skills to drive our businesses further into the future confidently!!
CJ – Soul Origin Franchise Partner
Soul Origin Videos
Video
Soul Origin | Miranda Store Opening

Soul Origin | Miranda Store Opening

Customers at Miranda enjoyed a Free Coffee Day at a store opening in Miranda Westfield.
Video
Soul Origin  - Meet The Face Behind The Franchise

Soul Origin - Meet The Face Behind The Franchise

Soul Origin was first piloted in 2008 amid the Global Financial Crisis by two brothers and a best mate from Sydney, Australia.
Video
Soul Origin - Franchising with Soul

Soul Origin - Franchising with Soul

Want to become a Soul Origin franchise partner? Hear why you should from one of our franchisees, Lisa as well as our National Barista Trainer, Sam.
Soul Origin
Soul Origin
Soul Origin
Soul Origin
Soul Origin
Soul Origin
Available Locations:
Opportunities available in Australian Capital Territory, New South Wales, Northern Territory, Queensland, South Australia, Tasmania, Victoria and Western Australia
Business Type:
Franchise
Minimum Investment:
$370,000+
Financing Assistance
3rd Party
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