Soul Origin was first piloted in 2008 amid the Global Financial Crisis by two brothers and a best mate from Sydney, Australia. Whilst many companies were closing their doors, Soul Origin’s initial concept was not only keeping afloat – it was thriving. Hao, one of the founding brothers puts this down to a commitment to worldwide best practice, a strict insistence on the highest standards of freshness and compliance, and a commitment to excellence in quality, flavour, and service.

“Our philosophy is that everyone deserves to eat fresh food, every day… after all – your body deserves it. We have a vision to lead the way in re-educating the world about how they think about fast food.”

Soul Origin coffee is a specialty blend that is roasted locally in Melbourne, Australia and can rival any boutique café when it comes to quality and taste. Only using coffee that is fully traceable and is sourced through direct relationships with farmers and co-ops. The green beasns are carefully selected, graded, roasted, and blended specifically to meet Soul Origin standards, always with a focus on quality.

“A key commitment of Soul Origin is to the long-term sustainability of the coffee industry, both at home and at origin.”

Why us?

We are the family that you choose.

Food has always been at the core of many families, it brings people together, builds relationships, and creates bonds and memories. It does more than just feed our stomachs. Food and family are fuel for our soul; it provides us a connection and belonging and that is the true essence of Soul Origin.

We don’t pretend to know everything, but what we do know is how to create fresh food and a killer coffee.

Come in, take a seat at our table, and tell us about your day.

Let’s have a laugh, share a joke… or two.

The world can be a crazy place but you’re not alone – we got you! A reliable friendly face to brighten your morning and take the stress out of your day. We see you, we hear you, we know who you are, and you are always welcome here.

Ready to make that coffee?

How it works

The Soul Origin team (family) works with you! When you grow we grow, so we are there every step of the way. Our fresh food and killer coffee is backed up by our experience and knowledge in operations, marketing, training, product development, franchising, and bucket loads of passion. With the best in QSR behind you, you can believe we have your back and want you to succeed from the day you sign the agreement.

So where to now? Reach out to us to let us know your interested. This will kick off an application process and will provide key information that will help you work out if a franchise with us is the right thing for you.

From here we will start more formal proceedings with some interviews, an opportunity for you to have a look at our financials, a discovery day where you can get the feel for a day in a life of a Soul Origin store.

After this if you’re still thinking we’re the family you’re going to choose then we’ll finalise your Soul Origin documentation and get you ready for your inauguration – a six-week intensive training program which will cover all aspects of owning and running a Soul Origin location. Then finally it is D Day and we celebrate with the rest of the family with a Store Opening Day!

From signing to opening we back you, support you and provide you with everything we can to make to make you a success. So come in, take a seat at our table and become part of the Soul Origin Family.